Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy 352

Product Strategy Strategy Vision Product Research 352

Product Innovation Educators

DECEMBER 16, 2024

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 352

Product Research Product Strategy Strategy Research Software 352

Product Innovation Educators

JANUARY 6, 2025

The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 238

Product Research Product Strategy Strategy Research Software 238

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Roman Pichler

MAY 12, 2025

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis.

Research Software 200

Research Software Technical Review Customer Experience User Testing 200

Product Innovation Educators

NOVEMBER 18, 2024

James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive.

User Testing 271

User Testing Product Research Product launches Research Software 271

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Product Innovation Educators

NOVEMBER 25, 2024

How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. This method helps organizations find balance between rushing into solutions and getting stuck in endless discussions.

Data Visualization 254

Data Visualization Research Software Weak Development Team Product Research 254

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 269

Roadmap Product Strategy Strategy Weak Development Team 269

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Mind the Product

AUGUST 6, 2024

Read more » The post Focusing on time to value over time to market: A strategy for developing successful products appeared first on Mind the Product. Learn how focusing on time to value can enhance customer satisfaction and drive business success.

Customer Experience 208

Customer Experience Strategy Development Marketing 208

Lenny Rachitsky

MAY 25, 2025

At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing.

Analytic Tools 89

Analytic Tools User Testing ChatGPT Marketing 89

Mind the Product

OCTOBER 24, 2023

Product strategy is the blueprint for product development, marketing, and growth, outlining how a company plans to achieve its business goals. Let's explore product strategy's importance and explore why data analytics is a crucial component of this process.

Product Strategy 211

Product Strategy Strategy Marketing Development 211

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

Feedback Software 267

Feedback Software Marketing Data Visualization Customer Experience 267

Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. The product strategy goes hand-in-hand with your KPIs and goals.

Product Research 247

Product Research User Testing Marketing Research Software 247

The Product Guy

APRIL 15, 2025

How do hybrid product teams stay aligned and effective across time zones and work styles? We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action. Want the Frameworks to Apply These Lessons? The discussion sparked some great thinking – but we didnt stop there.

Customer Feedback 195

Customer Feedback Enterprise User Testing CTO Coach 195

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

FEBRUARY 17, 2025

Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

Productside

APRIL 9, 2025

Product innovation is now non-negotiable. Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. Product Innovation Is ShiftingAnd Product Needs to Lead It Innovation used to sit in the R&D lab. Now it lives with the product team.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 347

Vision User Testing Product Research Research Software 347

Roman Pichler

FEBRUARY 7, 2025

In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual product strategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.

Roadmap 194

Roadmap Customer Experience Workshop Article 194

Roman Pichler

SEPTEMBER 2, 2020

But without clear priorities, the development team lacks direction, and there is only a slim chance of creating a successful product. A common root cause of not being able to prioritise a product backlog is a lack of understanding of who the users of the product are and what specific value it should create for them.

Healthcare 78

Healthcare Roadmap Product Strategy Strategy 78

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 148

Product Strategy Strategy Product Research Data Visualization 148

The Product Guy

SEPTEMBER 24, 2024

In product ecosystems, this means that one small tweak to a feature can have significant effects on other features, user experience, or even marketing strategies. For instance, customer feedback (output) might shape product improvements (input), which in turn affects future feedback.

Feedback Software 150

Feedback Software Product Strategy Product Research Strategy 150

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Roman Pichler

JUNE 7, 2021

Be Clear on When to Involve the Stakeholders and Development Teams. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 75

Weak Development Team Product Research Workshop Customer Experience 75

Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

MAY 4, 2022

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

Product Research 350

Product Research Agile User Testing Framework 350

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

JULY 8, 2024

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. He’s a strategy whiz with experience in both the corporate world and academia.

Strategy 310

Strategy Product Management Product Manager Management 310

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Roman Pichler

MAY 5, 2020

For example, the owner of a persistence service has to be able to describe its interfaces or APIs and converse with the users—the development team members who use the service. The SAFe product owner is therefore focused on the product tactics. The job of a portfolio owner is to maximise the value a product portfolio creates.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392