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Dealing with an Underperforming Development Team

Roman Pichler

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. This can make it challenging to help a development team improve.

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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

As product managers, we often focus on the development and success of the products we bring to market. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.

Branding 293
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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

That’s exactly what I witnessed at PDMA’s recent Inspire Innovation Conference, where Mike Hyzy demonstrated a groundbreaking approach to AI Design Sprints that’s revolutionizing product development acceleration. He emphasized a fundamental shift in how we should approach product development.

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Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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Here’s What You Missed at TPG Live: Beyond IC & Introducing Product

The Product Guy

Invest in Team Development : A great leader empowers their team members to grow and succeed. Tom : Tailor your messaging to address the specific concerns of each stakeholder group. Lead with Influence : Align teams, shape strategy, and drive organizational vision. Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Every product manager has heard, “Keep the customer at the heart of everything you do".

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7 Tips for Developing an In-Application Messaging Strategy

Use In-App Messaging to Drive Unlicensed Users to Your Cart. Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue. You will learn how to: Identify unpaid users of your software.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. You'll come away having learned how to: Understand, measure, and act on Attitude, Intention, and Behavior.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?