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Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning?

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Web or app Development – Which is Better?

Mind the Product

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Digitalization has transformed the way people live, work, and travel. Consumer behavior is not a new concept for research. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. The companies aim to better influence consumers and leverage digital solutions.

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5 User Pitfalls to Avoid

The Product Guy

A software product could overemphasize a feature that its own team just wanted to build. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. Qualitative user research techniques, such as user interviews and user surveys, capture users’ behavior and vocabulary.

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The application of Persuasive and Behavioral Techniques to Improve Saving Habits

UX Planet

We want to buy everything from fragrances to dinner with friends to traveling the world. We can create systems that gently sway judgments and match actions with long-term objectives to combatthis. Heres how each principle can be applied to develop better savinghabits: Reciprocity People feel obliged to reciprocate gifts or favors.

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Defining Guidelines in Product Management

The Product Guy

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. To take a step back, it is also beneficial to develop the thought process in understanding the product. It is a good tool to have and can be used over and over again. .