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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? Should they/you evolve the features of the core value prop for existing customers or invest in and develop new value props and features for new, adjacent customer segments?

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Product Success and the User Experience: Three Reasons Why UX Must be a Priority

ProductPlan

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

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5 Costly Branding Mistakes

UX Planet

The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Lack of research skills: Conducting effective research requires specific skills and tools.

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User Onboarding in Enterprise SaaS #prodmgmt

The Product Guy

Nowadays, we all consume applications and platforms (software) over the web. Software installation” is quickly becoming an old concept, especially for end users. How do I get more users to return to our service? How do I get returning users to become customers? Why User Onboarding. Introduction. Marketing).

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. It helps the customer understand your product and how it can satisfy their needs. It helps the customer understand your product and how it can satisfy their needs.