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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. In this comprehensive guide, I’ll help to illuminate your path of breaking into product marketing management. What skills do I need as a product marketing manager?

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Blind co-founder Kyum Kim on the hidden power of anonymity

Intercom, Inc.

I learned so much, I had so much fun experiencing everything from sales, sales management, operations, customer service. But when the company got bigger, I realized that employees started to fear repercussions or retaliation from their management, and fearing the judgment from their peers. Everyone was just solution-focused.

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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings. That’s theft.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Bobby Stapleton , our Senior Manager of Customer Support for North America, recently caught up with Annette to chat about getting to know the customer and why personas and journey mapping are the perfect tools to do it. We need to go talk to customers, so we can say, ‘We know who our customers are’”.

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Managing Monitoring and Alerting during IT Maintenance 

eG Innovations

The monitoring platform continually tests systems and applications for metrics crossing thresholds, key events in logs and the other warning signs of issues. Who Uses Maintenance Policies and with What Benefits All administrators with maintenance responsibilities find this feature of use.

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10 Best Heat Map Tools to Monitor User Activities

Userpilot

Smartlook is a comprehensive product analytics platform that combines session recordings and heat maps with event analytics. The platform is popularly used by product management, product growth, product marketing, and UX designing teams. Userpilot’s pricing policy. Fullstory’s pricing policy. out of 5 on G2.

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Safeguarding Success: The Vital Role of Cybersecurity in the Insurance Industry

Valerian Tech

With the increasing prevalence of cyber threats, insurance companies must proactively manage cybersecurity risks. Insurance companies must ensure they have the necessary frameworks, policies, and procedures in place to meet these regulations, protecting customer privacy rights and avoiding penalties or legal repercussions.