Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. I got a few blank looks and one person said, “Yeah, the milkshake story.”

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Crafty CTO

JUNE 18, 2025

He compares today’s state of AI today to early days in physics where the Standard Model was developed and ended up serving physics almost unchanged through today. Sharma shows us some significant new capabilities arriving in Copilot, and with her team presents a couple different agentic app solutions.

Engineering 52

Engineering Software Review Artificial Inteligence Product Research 52

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.

Vision 348

Vision User Testing Product Research Research Software 348

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

Product Research 384

Product Research Feedback Software Research Software User Testing 384

Roman Pichler

APRIL 3, 2018

At the same time, it offers you, the person in charge of the product, the necessary context to make the right strategic product decisions, for example, the market your product should serve and the business goals it should meet. The leadership team of any company must lead the effort to create, review, and adjust the business strategy.

Strategy 281

Strategy Product Research Weak Development Team Systems Review 281

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Here are a three examples of recent press release headlines for new products/features. Lackluster sales and/or poor adoption shouldn’t come as a surprise. The intent of that design and development changes a lot.

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Product launches Product Research Weak Development Team Vision 264

Product Talk

JUNE 19, 2024

I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. Let’s look at some examples.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Mixpanel

NOVEMBER 9, 2020

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. The relative strengths and weaknesses can be summarized as follows. Analysis depth vs. breadth. Implementation. Implementation.

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Roman Pichler

AUGUST 15, 2023

Take PowerPoint and Slides to stay with the previous examples. What are the benefits the product should generate for the company developing and providing it? It consequently fails to align everyone involved in developing and providing the product. Competition: Is your product still sufficiently differentiated ?

Product Strategy 266

Product Strategy Strategy Research Software Customer Experience 266

BrainMates

NOVEMBER 1, 2021

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Juicero is a widely mocked example of a product that provides no benefit.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

The Product Coalition

AUGUST 3, 2023

A compelling product vision is a guiding light, providing direction and purpose to the development process. The Importance of a Strong Product Vision A compelling product vision is a guiding star that aligns everyone involved in the product development process.

Vision 148

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Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How should product managers develop effective product vision statements? Product vision is the long-term objective for the product and serves as the North Star for the product team. Best product vision examples focus on delivering value , are clear, and inspire the team and customers.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

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Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Support teams want it.

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Reporting Tools Technical Review Data Visualization Research Software 222

Product Talk

SEPTEMBER 20, 2023

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

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Weak Development Team Product Strategy User Testing Strategy 76

The Product Coalition

OCTOBER 13, 2022

Poor questions yield little value. ?? It gives you a way to identify your value propositions to differentiate. ??????????? Build a community: “rosie.land” (Rosie Sherry) Until your product is ready you want your product team to engage with potential users in a valuable way. It’s full of examples. ?? Rosie is the best. ??

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User Testing Books Product Marketing Marketing 166

Mind the Product

APRIL 18, 2019

The rollercoaster ride that is product development is inherently chaotic and ever-changing. Sure, there are semi-quantitative ways of estimating uncertainty for each assumption (for example, the RICE framework for prioritization), but as with many things in product development, these are guess-based models that help us to compare options.

Data Visualization 170

Data Visualization Weak Development Team Feedback Software Customer Feedback 170

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. First, a shout out to Frank Robinson , a fellow product development pro in Santa Barbara who coined the term “MVP” about 20 years ago. And what it’s not. The Minimum Sellable Product.

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Weak Development Team Product Research User Testing Differentiation 126

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

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User Testing Weak Development Team Customer Experience Customer Feedback 201

Userpilot

APRIL 22, 2024

Extract feature development insights. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. This type of analysis helps identify which features contribute positively to your product’s value and which might be redundant or underperforming.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Mind the Product

JULY 25, 2018

One prevalent theme that came up in all the interviews was how, when trying to find a solution to a challenging problem, you should try to leverage all the diverse skills available in the team. Encourage the team to think of at least four solutions to the problem being presented, if not more. vertical thinking).

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Weak Development Team Analytic Tools Research Software Construction 142

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Examples of some poorly written learning objectives: Will the [target persona] use these features?

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 143

User Testing Document Product Marketing Marketing 143

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

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Customer Experience Customer Feedback User Testing Weak Development Team 165

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

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Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?

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Product launches User Friction User Testing Customer Experience 170

Userpilot

MARCH 13, 2024

TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. A SWOT analysis helps discover gaps and opportunities in your product for new feature development. Why do you need feature ideation in your product development process?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

Userpilot

FEBRUARY 22, 2024

It can also serve as a source of invaluable feedback for product development. You’ll also need to hire the right individuals for your customer support team and invest in training them and providing them with the tools for success. Competitive advantage : Customers stop doing business with an organization due to poor support.

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Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction. The product’s key differentiators or unique selling proposition. If you want to learn more, keep reading.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119