Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Department of Product

MAY 22, 2020

Adobe’s Chief Product Officer, Scott Belsky, said at the the time of the launch: a real-time v1 lesson: you’ve gotta ship an MVP to start the journey, but it will be painful at first. Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

Framework 112

Framework User Testing Research Software Feedback Software 112

PMLesson's Ace the PM Interview

APRIL 6, 2020

While not required, an MBA does provide an advantage for breaking into product marketing since business schools help develop strategic thinking and marketing fundamentals. Big tech companies, who look for more differentiated candidates, are especially likely to prefer MBA candidates for PMM roles.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

ProductPlan

OCTOBER 4, 2022

Your competitor’s products and features are not the only things you should pay attention to. How a company tells its story, defines its audience, and differentiates its products will provide a sense of who they want to be and where they think they are going. Think beyond the feature set.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Mind the Product

JULY 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. During development you’ve been building prototypes and presenting them to key customers for feedback. Setting the Launch Date. You can read his earlier posts here and here.

User Testing 73

User Testing Management Management Feedback Software 73

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. What is brand activation?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Customer feedback will also help you decide on the features for your minimum viable product. Tracking retention , stickiness and growth rate will show you how your product performs after the launch.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. I kinda do that already with my Powerpoint presentations but this is a bit nicer.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Department of Product

AUGUST 22, 2022

A health check as a diagnostic tool Product strategy isn’t simply about clear decision making; before you can even begin to make any decisions about the direction of your product, you need to spend some time in diagnostic mode where you try to build a big picture snapshot of the health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Mixpanel

FEBRUARY 23, 2021

Reflected Ilya Volodarsky , Co-founder of Segment, in a 2019 presentation: “What I remember about our journey is that we deluded ourselves that we had product-market fit almost the entire time.”. When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our platform is a unified system.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118