Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 91

Research Software Analytic Tools Feedback Software User Testing 91

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Usersnap

OCTOBER 3, 2023

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal. Positive UX differentiates products, prevents dissatisfaction-driven churn, and validates decisions through data-driven insights. Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. Happiness 2.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Roman Pichler

MAY 3, 2023

This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used. But if nobody has had time to learn about the technology in general and research specific machine learning frameworks, you’re probably months away from offering a similar feature.

Research Software 230

Research Software Technical Review Technology Product Research 230

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Think about it—what is AI best at? People stuff!

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 126

Product Strategy Strategy User Testing Weak Development Team 126

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Alchemer Mobile

SEPTEMBER 3, 2020

Download our five-stage framework to reducing mobile churn. In our conversations with customers, this industry has experienced a ton of change and many product managers have been forced to pivot over and over as consumer needs shift and change over time. ?Watch: Retail & Shopping (including eCommerce and grocery).

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 128

Roadmap Healthcare Reporting Tools Software Review 128

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” And we’re not alone. In case you missed it, a full replay is available here.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Innovation Educators

APRIL 11, 2022

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is.

Strategy 91

Strategy Automotive Research Software Product Strategy 91

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Mind the Product

MARCH 20, 2020

Quoting Georgie Smallwood, CPO of European digital bank N26, Melissa explains that the skills of a product leader are essentially those of a product manager but with wider scope. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Product Management Unpacked

MAY 26, 2020

A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Meet Claire Marcus, senior product manager at UPMC Health Plan.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. How is the outcome-based roadmap different from regular roadmaps?

Analytic Tools 94

Analytic Tools Feedback Software Product Research User Testing 94

The Product Coalition

MAY 1, 2023

However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Without their engagement, contribution and participation in the strategy, product build and launch will move significantly slower. Design is strategy mixed with art and execution. Going deep with user research.

Weak Development Team 112

Weak Development Team User Testing Data Visualization Product Research 112

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. ” Well, by simply “building it”, the product managers have probably failed to focus on core problems, and instead jumped straight to prescribing a solution. And venture capitalists Ben Horowitz and David Weiden in “ Good Product Manager.

Framework 109

Framework User Testing Research Software Feedback Software 109

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

Customer Satisfaction 98

Customer Satisfaction User Testing Customer Experience Customer Feedback 98

The Secret PM Handbook

AUGUST 22, 2016

As a product manager, I’d like to find some tools that help me do my job. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. Tools for building the solution and managing that process are a dime a dozen. Tools For What We Do. Practically nonexistent.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

Strategy 52

Strategy Branding Construction User Testing 52

Gainsight

AUGUST 17, 2022

Business strategies and tools that drive durable growth. . As customers start to make choices about what solutions are right for them, the companies with durable growth strategies will be the ones to endure. Scale through digital: Digital-led CS should no longer be viewed as a segmentation strategy for your lowest-spend customers.

Customer Experience 97

Customer Experience Webinar Framework Differentiation 97

ProductPlan

AUGUST 10, 2023

Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins. This portfolio approach is baked into everything VCs do.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

The Product Coalition

JANUARY 3, 2020

Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. The results showed that they wanted better (and more frequent) feedback on how to further develop their product management skills.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81

The Product Coalition

SEPTEMBER 5, 2022

Not all companies do Product management (Product) the same way. I’ve been a product manager at all sorts of companies, but I always find some use for it, especially within businesses with a feature factory mentality, although, I had to make some adaptations. Ideally, a few do it well, while the majority do it poorly.

Product Research 114

Product Research Software Review Data Visualization User Testing 114

Userpilot

NOVEMBER 21, 2023

We also share some best practices for product managers on how to pull off a successful product launch. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Helps teams identify potential risks and develop mitigation strategies.

Product launches 91

Product launches User Testing Product Research Analytic Tools 91

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry? Grab Our Bite-Sized Summary.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Mind the Product

APRIL 18, 2019

So, as process-oriented professionals, we product managers look to the structure and predictability of a scientific approach for certainty. Effective product managers can artfully apply past experiences and learnings (either their own or those of others) to manage the level of uncertainty in their decisions and approaches.

Data Visualization 122

Data Visualization Weak Development Team Feedback Software Customer Feedback 122

Mind the Product

SEPTEMBER 14, 2018

The problem in managing innovation arises because companies don’t understand the differences in levels of uncertainty at different time horizons of the product lifecycle. To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly.

Customer Experience 165

Customer Experience User Testing Customer Feedback Product Research 165