The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Warrior

DECEMBER 7, 2022

The end goal was clear, but committing to exactly how we might arrive at it was not. To do this, we need to understand which decisions underperform rapidly and then course correct. We need to decouple the solution from how it will directly impact value. We must focus on learning velocity and continuous improvement.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Userpilot

MAY 1, 2024

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. How did Lenny Rachitsky get started in product management? Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career.

Feedback Software 76

Feedback Software Analytic Tools User Testing Customer Feedback 76

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

The Product Coalition

MAY 1, 2023

The team stressed. The market was ripe for us to introduce a new product. The team stressed. The market was ripe for us to introduce a new product. Then in strolls the design team, telling us to step back. Another blocker in my path preventing me from moving the product team into action. User, what user?

Weak Development Team 111

Weak Development Team User Testing Data Visualization Product Research 111

Mind the Product

DECEMBER 18, 2019

So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers.

Weak Development Team 108

Weak Development Team Feedback Software Research Software Development 108

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it? It helps you find product-market fit and gives your team direction.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

AUGUST 23, 2023

How should I respond? To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. To generate profit?

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? And how to achieve it?

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 84

ChatGPT Data Visualization Onboarding KPIs Research Software 84

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. It consequently fails to align everyone involved in developing and providing the product.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. The main idea of click tracking is watching how users interact with your product to discover friction points. This can be a broken link, poor onboarding , confusing UX, etc.

Analytic Tools 85

Analytic Tools Data Visualization Feedback Software Customer Feedback 85

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Feedback Software 84

Feedback Software Analytic Tools Product Research User Testing 84

The Product Coalition

SEPTEMBER 2, 2022

The leadership team finally agreed on the vision. We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. A yes with a weak how or a no receives a zero.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Book the demo!

Research Software 80

Research Software Analytic Tools Feedback Software User Testing 80

Mixpanel

JANUARY 3, 2022

Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Userpilot

OCTOBER 25, 2022

Product strategy defines who we are building for, what to build, and how to build it. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve.

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Talk with your sales and customer service teams to better understand your customer profiles.

Feedback Software 75

Feedback Software User Testing Research Software Data Visualization 75

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 88

User Testing Product Research Framework Feedback Software 88

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 93

Research Software Feedback Software Analytic Tools Positioning 93

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

MARCH 10, 2023

Using a hyperbole is a powerful marketing tactic, so it shouldn’t surprise us that product professionals also use it to drive certain outcomes — but there is a downside. Saeed Khan In his LinkedIn post, Saeed describes pathways towards understanding how and why building outputs are just as valuable as articulating the outcomes.

Weak Development Team 118

Weak Development Team Reporting Tools Customer Experience Advertising 118

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Unfortunately, this is the inverse of how product managers would seemingly like it to be. So when you suspect that your boss’s brainchild won’t be the hit he thinks it will be, how do you handle it?

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Mind the Product

OCTOBER 24, 2019

Product managers can make better decisions if they’ve built transparency and trust with their team. How these decisions are made is also important, and it requires a clear and collaborative process. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap.

Weak Development Team 83

Weak Development Team Customer Experience Workshop User Testing 83

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. As a result, product teams are able to make quicker decisions.

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 94

Userpilot

SEPTEMBER 23, 2022

A bad UI design will kill any chance you have of guiding users to achieve value with your product. So, how can you reduce screen complexity in a way that doesn’t hurt customer success? That sparks growth through word-of-mouth marketing. This reduces overwhelm and makes it easier to learn how to use new features.

Customer Experience 72

Customer Experience User Testing User Experience Data Visualization 72

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Goal setting framework.

User Testing 80

User Testing Product Research Feedback Software Customer Feedback 80

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

SEPTEMBER 4, 2023

This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively. Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth).

Data Visualization 77

Data Visualization User Testing Analytic Tools Customer Feedback 77

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5. A user might rate a product they purchased online with 1 (very poor) to 5 (excellent) stars. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing?

Framework 87

Framework Transportation Marketing Product Management 87

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Unfortunately, this is the inverse of how product managers would seemingly like it to be. So when you suspect that your boss’s brainchild won’t be the hit he thinks it will be, how do you handle it?

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Unfortunately, this is the inverse of how product managers would seemingly like it to be. So when you suspect that your boss’s brainchild won’t be the hit he thinks it will be, how do you handle it?

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40