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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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AI and Product Strategy

Roman Pichler

Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 1] Below are four examples of how this can be achieved. TrainerRoad is an indoor cycling app that offers personalised training plans.

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How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report

DevelopmentCorporate

How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.

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Differentiation continues to be elusive in the Business Intelligence & Analytics market

Messages that Matter

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. During this interactive session, you will learn how to: Identify the elements of product strategy.

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Strategies to mitigate AI security and compliance risks

Modus Create

Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.

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Are you ready to transform life sciences with intelligent apps? Five questions to help kickstart your AI journey

Modus Create

Are you ready to transform life sciences with intelligent apps? McKinsey has estimated that AI technology could generate $60 billion to $110 billion per year in economic value for the pharma and medical-product subsectors alone. How to determine your organization’s AI readiness How do you know your organization is ready for AI?