Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. First, a product strategy is NOT a product roadmap. A roadmap tells people what actions you intend to take, but it does not tell people the reason you are taking those actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Dear Strategy

OCTOBER 1, 2021

Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Userpilot

MAY 29, 2024

Learning how to design a product is crucial for anyone aiming to bring an idea to life. How to design a product in 7 steps Product design cuts across almost every industry and applies to both physical and digital products. If your product idea already exists in some form, determine how you can improve upon it or differentiate yourself.

Data Visualization 72

Data Visualization Research Software Feedback Software Analytic Tools 72

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Practical explanation of how it works. Analyze results and build your feature roadmap. An example of a Kano model-based roadmap built with monday.com. Book a demo now to learn more.

Customer Satisfaction 90

Customer Satisfaction User Testing Customer Experience Customer Feedback 90

Product Management University

OCTOBER 23, 2023

Sales has a differentiating story, products and solutions to back it up, and brings home one win after another, and they’re customers that fit nicely into your sweet spot (80/20 rule) where your odds of success are high.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Roman Pichler

MARCH 14, 2023

How Does the Strategy Relate to the Vision and Roadmap? Another approach to define the product strategy is to explore how it relates to other product plans. As the image above shows, the product strategy sits between the vision and the product roadmap in my model. Is your product still sufficiently differentiated ?

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Product Management Unpacked

APRIL 27, 2020

We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. Prioritize your roadmap for customers. Anything that makes you a continued ‘aspirin’ versus a vitamin in the features roadmap goes to the top of this week’s sprint.

Product Management 158

Product Management Product Manager Management Management 158

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

APRIL 22, 2024

How to effectively analyze product features: Define your objective. Niche features can be a powerful differentiator and build loyalty within that particular audience. How to perform product feature analysis Follow these steps to properly analyze features and understand what moves the needle for your SaaS. Usability features.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Weak Development Team 84

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

Roadmap 116

Roadmap Customer Experience Product Research Vision 116

Product Management University

MAY 15, 2024

In other words, understand how your users are measured on their performance evaluation, and show them how you’re going to make them measurably better at their job. Then keep connecting the dots to understand how their improved job performance has a strategic impact to their organization at the senior executive level. Here’s why.

Demo 113

Demo Customer Experience Differentiation Banking 113

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. Differentiation is closely related to pricing. This leads to its eventual death.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Intercom, Inc.

APRIL 21, 2021

It means customers already understand what the thing is, how to interact with it, and what to do with it. “How do you design a steering wheel? Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

APRIL 2, 2024

Identifying power users’ most essential features to prioritize them in your product roadmap. How to identify power users? For this, the first step is to segment your user base based on different criteria and parameters, including: Feature engagement : Look at who’s using your most powerful features and how often.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Feedback Software 52

Ask Benny

JANUARY 25, 2020

, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan. On top of that, your roadmap is also your commitment to your customers.

Roadmap 78

Roadmap Customer Experience User Testing Vision 78

Userpilot

JANUARY 11, 2024

Solution : create an outcome-based roadmap by identifying customer needs and wants. Solution : create a balanced product development roadmap focusing on optimization and innovation. This will help you create an outcome-based roadmap. Take time to look for more innovative solutions that will differentiate you from competitors.

Data Visualization 102

Data Visualization Feedback Software Analytic Tools User Testing 102

Mind the Product

JUNE 2, 2020

A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. The post How to Focus on the Product Ideas That Matter appeared first on Mind the Product. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone.

Customer Feedback 141

Customer Feedback Differentiation User Testing Marketing 141

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But in choosing roadmap investments it is often the case that the priorities look very different for each of these groups. Existing Customer Bias.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? This is a mistake.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Userpilot

NOVEMBER 24, 2022

It is also a chance to differentiate the product from the competition and identify areas for improvement. Customer requests collected with public roadmaps and feature request widgets give a high-level view and allow detailed analysis as well. Quality of customer support could be one of the differentiators between businesses.

Feedback Software 82

Feedback Software User Testing Product Research Customer Experience 82

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. How to plan a successful product launch strategy? How you can differentiate your product from the competition. Good product positioning helps the customer understand your product and how it satisfies their needs.

Product launches 80

Product launches User Testing Product Research ChatGPT 80

Haines-Group

OCTOBER 11, 2023

OutCOMEs Not OutPUTs The Problem Many product groups operate largely as feature factories, with the team working hard to output every feature imaginable according to an exhaustive roadmap. A product team with an outcome focus drills deep enough to unearth those latent needs and, in turn, opens the door for differentiated innovation.

Feedback Software 78

Feedback Software Customer Feedback Differentiation User Testing 78

The Product Coalition

MAY 21, 2024

In these blogs, I aim to explore the challenges of product management in deep tech and how to overcome them. Why is your approach differentiated ? Lets explore a few basic product questions to illustrate this: What is the product? The first challenge for any incoming product managers is to understand the product.

Biotechnology 127

Biotechnology Research Software Artificial Inteligence Product Management 127

Product Warrior

DECEMBER 7, 2022

If your roadmap is overly specific about the solutions to deliver, you will waste money, fail to satisfy your customers, damage staff morale and miss market-leading opportunities. We need to decouple the solution from how it will directly impact value. The full series is listed below.

Weak Development Team 52

Weak Development Team Product Strategy Strategy Feedback Software 52

Userpilot

MARCH 24, 2021

But where do you start, how do you define it, and how do you take the steps to achieve it? How do you set a product vision? How do you create objectives? How do you create a roadmap? Where to start – Product Discovery vs Product Strategy How Userpilot Helps. How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Your 12-month portfolio roadmap will outline the things you’re going to do to make a quantifiable impact on the support experience your customers give their customers.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more. How does an opportunity solution tree connect to a product roadmap? Let’s dive right in.

Data Visualization 274

Data Visualization Product Research Analytic Tools Research Software 274

Roman Pichler

AUGUST 15, 2023

You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. It’s therefore a mistake to treat the product strategy in isolation and not connect it to other plans, especially the product roadmap and product backlog.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Intercom, Inc.

JUNE 2, 2021

By accounting for these differences at the beginning of each project, we can align on how to approach the solution. This communicates the team’s initial thoughts on which steps should be taken and how much effort each step should involve. How to rank. How to rank. How will you prioritize against other problems?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251