People-First Product Leadership

MARCH 10, 2024

The product strategy and product roadmap will be shared with you, but you will not define them. That's why I never rely on market research. You know where, when and how to lean into evolving your product in a way that retains and does not alienate your customers. Right from the start, you get whiffs of product sense.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Sequent Learning

DECEMBER 20, 2023

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

ProductPlan

OCTOBER 4, 2022

The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. Product will lean more heavily on strategic intelligence when roadmapping to ensure their products are built for tomorrow and beyond versus today. Think beyond the feature set.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. set meaningful goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. So, how do you go about launching a product successfully? Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. Roadmapping – how my solution will be shaped over time.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Product Guy

AUGUST 13, 2020

Through the mentor program, I tried to get answers for some of the most important questions: What is the product in the context of the company and industry and how is it different? How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Roman Pichler

OCTOBER 6, 2020

Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. The world doesn’t stand still: Markets and technologies change, competitors improve their products, and new market entrants may appear.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. How to talk to your parents about what you do. “Product” involves things like: Requirements or user stories or features. Product manager =?

Framework 302

Framework User Testing Product Management Product Manager 302

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? These include but are not limited to: Product discovery – market and customer research to identify customer problems that the product could solve and generation of ideas on how to solve them. They play an important role in product launches.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? In this article, we cover: How to define product value and a value-added product. How to measure product value. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. Thanks to its myriad of templates, you can easily create all the visual aids your team may need like roadmaps or opportunity solutions trees. Want to see how? This is going to limit your options when it comes to marketing and monetizing your solution.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. It’s a practical marketing book for anyone launching or growing a new product or business.

User Testing 85

User Testing Product Research Marketing Research Software 85

ProductPlan

MARCH 17, 2020

Because vision statements are aspirational and communicate concisely where the product hopes to go and what it hopes to achieve in the long term, they help the product team know where to focus resources and how to set priorities. Product Roadmap. Next comes the product roadmap. Market research. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. How to talk to your parents about what you do. “Product” involves things like: Requirements or user stories or features. Product manager =?

Framework 150

Framework User Testing Product Management Product Manager 150

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Also roadmap flexibility. The roadmap changes more often in SaaS, meaning more communication with stakeholders.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product HQ

FEBRUARY 1, 2023

Both are responsible for things such as product positioning, product roadmap , and the taking of new product lines. However, the key difference is that product marketing managers always focus on product management from a marketing perspective. If you have space, you should also mention how they helped with your career.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

JANUARY 14, 2023

Use in-app surveys to collect feedback on product performance and ideas on how to improve it. It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. How can you know what problems to solve? Product Success: align product strategy with product vision.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

ProductPlan

MAY 14, 2019

Branding is much easier when you don’t have to differentiate yourself from a similar offering. Instead you’re spending tons of money and doing all the market research for those fast followers in your footsteps. Patents can box out competitors from copying some of your technology, methods, and ideas. Avoiding the fail-fast trap.

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

UX Studio: Product Management

MARCH 19, 2021

We asked one main question: how might we learn more about new and exciting feature prioritization methods in a structured way? At some point we realized that none of them show how to pick techniques based on the current stage of your product. We’ve read amazing articles describing and categorizing these techniques.

Product Research 109

Product Research User Testing Development Customer Experience 109

UX Studio

JUNE 30, 2023

Los Angeles, CA $50 – $99 / hr Website Design, Branding, Development, Competitive Analysis, Market Research, Brand Strategy, Graphic Design What should you know about the top web designers in California, USA? Whether it’s adjusting the team setup, or refining the roadmap, we’re open to changes.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

APRIL 2, 2019

This is also a critical juncture in confirming product-market fit ; while market research and early trials may have corroborated your hypotheses, the validation comes when users actually spend money buying and using it. Personas may evolve and roadmap priorities can shift based on this early usage data from real customers.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. Tapping into this group can offer a gold mine of information if you can figure out how to do it, though. Taking the time to learn how to do interviews right is well worth the investment. ’ People don’t know what they want until you show it to them.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

SEPTEMBER 23, 2022

Maintaining the PMF requires regular reviews of your differentiation and positioning strategies, especially during expansion into new markets. Achieving product-market fit before building the product is not possible. Product development is an iterative process based on market research and customer feedback.

User Testing 59

User Testing Product Research Feedback Software Framework 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Dozens of friends showed me their top songs and helped create an organic marketing moment for all of us." What's the market size for Android in India? Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Step-by-step guide for the product management process So, how do you perform effective SaaS product management? Identify user needs with market research Every product revolves around its users.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

ProductPlan

APRIL 25, 2023

At the most basic level, product management figures out what to do, and product operations figures out how to do it. This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. Product managers own the vision, strategy, and roadmap for the product(s) they manage.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Product Talk

APRIL 17, 2024

Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. You had five product teams , a user researcher who was new to the role.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

Userpilot

SEPTEMBER 14, 2023

The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies. Conducting market research and competitor analysis. Managing the product roadmap.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105