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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage. They pioneered a new way of marketing, called inbound marketing , that helped businesses attract, engage, and delight customers by creating valuable content and experiences tailored to them.

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What is proactive support?

Intercom, Inc.

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. It reduces inbound conversation volume without sacrificing customer happiness. Customer meets business. Here are three major benefits of proactive support.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Making experiences personal also means offering control and customizability to our customers to help them meet their users’ needs – what they wish to share and how they build trust with their users. Use cases differ for different business needs but designing personalized experiences that meet varying customer expectations is important.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

As a result, digital technologies are being seen as the critical differentiators they are. How can you ensure you’re meeting the need for digital transformation and providing engaging customer experiences at scale – without wasting time and money on endless tools? Embracing digital: from survival to thriving in the post-COVID-19 world.

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Found in translation: How multilingual support helps you scale customer experiences

Intercom, Inc.

There is a lot of opportunity to differentiate yourself with multilingual support; 35% of end users would even be willing to switch products to one that offers support in their native tongue! Inbound conversations are automatically translated in your preferred language by leveraging artificial and human intelligence. For example w?ith

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Design/Packaging.

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How Digital Customer Education Can Win You More Business

Gainsight

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Very little.