Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

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Product Marketing Marketing Differentiation Healthcare 147

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. Common Practice: Solving Market Problems. You have a product that addresses user needs in a certain market. You have a product that addresses user needs in a certain market. Solving Market Problems.

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Marketing Healthcare Differentiation B2B 130

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

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Marketing Roadmap Differentiation Product Research 59

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Ready to get started? Talk to a specialist today.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

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Product Research User Testing Research Software Feedback Software 104

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

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Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. Tier 3: Industry-Specific Value. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

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User Testing Customer Experience Product Management Product Manager 246

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. Data privacy legislation in many markets makes disclosing that this data is being held a legal obligation, generally with a right-to-access requirement as well.

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Analytic Tools Data Visualization Feedback Software Research Software 70

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Management Product Manager White Paper Management 246

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

The Product Coalition

JULY 9, 2023

This experience has given me a deep understanding of what differentiates an amazing product manager from an average one. Jobs’ relentless curiosity set the stage for a new era of mobile technology and inspired countless innovations in the industry. When everyone works together, remarkable things happen.

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Research Software Feedback Software Product Management Product Manager 134

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

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Feedback Software Product Research Research Software Product Marketing 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

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Product Marketing Marketing Management Management 52

Userpilot

FEBRUARY 25, 2024

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Predictive analytics are driving business decisions such as product and marketing strategy. TL;DR User behavior trends are not the same as consumer behavior trends.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

Mironov Consulting

MAY 2, 2019

But I’ve been working with several clients who build long-lived industrial hardware — and whose core operating assumptions can make it difficult to add revenue software products to their portfolio. Serious industrial companies build serious long-lived industrial equipment.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

The Product Coalition

DECEMBER 11, 2023

But since we both had similar roles in similar industries, it eventually changed to work. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. I know, it shouldn’t be business all the time. And I swear it’s not.

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Roadmap Healthcare Reporting Tools Software Review 128

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. LOUISVILLE, Colo. Alchemer Workflow is available immediately. Alchemer is a KKR portfolio company.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. The above examples are just some of the brands currently carving out their niche in huge industries.

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Artificial Inteligence User Testing Data Visualization Customer Experience 62

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? The smartphone industry has been frequently criticized for its negative social and environmental impact, from hazardous e-waste to poor working conditions in supply chains. Less effective marketing: Marketing a product without a clear purpose can be challenging.

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Weak Development Team Customer Experience Technical Review Customer Feedback 132

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

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Product Strategy Strategy Differentiation Customer Feedback 147

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. Over the years, Netflix continued to innovate and expand its offerings. UX Timeline, back to the past!

Analytic Tools 102

Analytic Tools Entertainment Customer Experience Data Visualization 102

Roy Madden

JUNE 23, 2022

Market Intelligence. Easily track the latest product launches in your industry with Feedly’s AI engine. This new machine learning model will help you: Analyze how to differentiate yourself from your competitors Spot new partnership opportunities Monitor the latest releases of portfolio companies. Start 30-day free trial.

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Product launches Artificial Inteligence User Testing Differentiation 103

Intercom, Inc.

MARCH 28, 2022

To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. Third, the lines between sales, marketing, product, and support are blurring. It’s the million dollar question that businesses face every day.

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Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

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Startups Marketing Customer Experience Customer Feedback 111

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender. What is a segmentation survey?

Analytic Tools 76

Analytic Tools Research Software Feedback Software Product Research 76

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Differentiating storytelling and personality in content is key for a few reasons.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

The Product Coalition

JANUARY 14, 2021

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy.

Product Research 105

Product Research Differentiation User Testing Customer Experience 105

Johanna Rothman

MARCH 14, 2024

While managers can determine how different various developers, testers, UX, etc people are, very few managers can differentiate one agile coach from another. ”) If your company is publicly traded, market analysts will look at the P&L to analyze both the SGA and R&D costs. Industry expertise.

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User Testing Agile Banking Consulting 100

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. What are your current pain points?

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. billion by 2022.

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Reporting Tools Technical Review Technology Systems Review 233