The Secret PM Handbook

AUGUST 22, 2016

Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Revenue and profit – how my solution will generate top and bottom line dollars.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 88

ChatGPT Data Visualization Onboarding KPIs Research Software 88

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. What is a product launch? What are their motivations?

Product launches 98

Product launches Product Research Data Visualization Research Software 98

Roman Pichler

OCTOBER 6, 2020

What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. How can the product be built?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. This means communicating the user's pain points and clarifying requirements to software engineers. That's what software engineers do. Product managers clarify requirements and provide insights to market trends.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Are there enough users who are ready to pay for a solution to the problem?

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). Discovery - Uncover customer needs through market and user research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Usersnap

NOVEMBER 10, 2023

Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided. While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations. Consider you are presenting your product’s roadmap at your annual town hall.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

You’re not market-driven if you don’t take the time to gain an understanding of your customers’ problems. It’s More Than Just Market Research. Let’s focus on the second point – understanding market trends and your customer. The Whole Market Environment. How will you differentiate your product?

Marketing 52

Marketing User Testing Research Software Product Research 52

ProductPlan

OCTOBER 4, 2022

The sales team wants the nitty-gritty details of a competitor’s pricing and terms (tactical), whereas finance needs to understand the total projected market size over the next five years (strategic) to triangulate revenue forecasts shared with investors. 8 Steps to implementing competitive intelligence. Think beyond the feature set.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. These new solutions can change the way we live our lives.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

MAY 14, 2019

The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. Patents can box out competitors from copying some of your technology, methods, and ideas. It even has its own TLA (its three-letter acronym being FMA, obviously).

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

ProductPlan

MARCH 17, 2020

Common outbound effort activities include: Competitive differentiation. Market research. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders. It rings so true for PMs (and if that’s you, you’re probably nodding your head vigorously in agreement). Product planning. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Sachin Rekhi

FEBRUARY 15, 2009

So are you thinking about adding a virtual economy to your app or website? million completed offers per month across hundreds of apps and websites. They are aggressive about winning your business and have obtained a lot of high profile Facebook and MySpace applications on their platform. They are definitely worth a look.

Analytic Tools 60

Analytic Tools Research Software Startups Product Research 60

ProductPlan

APRIL 2, 2019

This is also a critical juncture in confirming product-market fit ; while market research and early trials may have corroborated your hypotheses, the validation comes when users actually spend money buying and using it. When those sales volumes start ramping up, a product is ready to graduate to its next phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 90

User Testing Customer Feedback Feedback Software User Friction 90

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. The platform’s blend of best-practice processes and automation makes spinning customer feedback into insights that enable rapid, data-driven decisions quick and reliable. No problem.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

ProductPlan

MARCH 5, 2021

Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts. Writing stories that articulate work to be done by Engineering in support of solutions and production support. Duties and Responsibilities.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

DECEMBER 14, 2021

But what if I told you that you no longer need to hunt for the solution? What if I told you that there's a platform to simplify your launching endeavor and make you "market-ready"? The platform is none other than Product Hunt. Poor positioning with no meaningful differentiation strategy.

Feedback Software 90

Feedback Software Research Software User Testing Customer Feedback 90

ProductPlan

MARCH 5, 2021

Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts. Writing stories that articulate work to be done by Engineering in support of solutions and production support. Duties and Responsibilities.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

JULY 6, 2023

You know there’s no one-size-fits-all solution. So you need to find the tool that works for your unique goals and needs. Since SurveyMonkey can’t completely satisfy everyone, let’s look at 15 survey tools that can help you collect employee feedback, user sentiment , and more valuable data. What is SurveyMonkey?

Data Visualization 88

Data Visualization Embedded Analytics Analytic Tools Feedback Software 88

Userpilot

SEPTEMBER 14, 2023

TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. AI product managers manage the implementation of AI technologies into software products.

Research Software 88

Research Software Analytic Tools Feedback Software Product Research 88

Userpilot

JANUARY 14, 2024

Due to the rise of new technologies, there will be more demand for PMs with specialist expertise. Teams will use augmented reality for user onboarding , UI & UX design , testing , and research. This will include the use of predictive analytics to forecast user behavior trends. Feature engagement dashboard in Userpilot.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80