Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.

Analytic Tools 104

Analytic Tools Feedback Software Product Research User Testing 104

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. What is product value? Let’s discuss 2 of them.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Intercom, Inc.

JANUARY 24, 2023

And, when products are in this phase, users can feel it: it’s the slow, clunky, dated experience you get when using previous-generation tech. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Great companies reinvent products before reaching decline. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. This is often described as developing an economic moat for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 97

Data Visualization User Testing Analytic Tools Customer Feedback 97

Haines-Group

OCTOBER 30, 2023

Custom Criteria Models This approach allows your organization to establish a customized set of stable criteria that suit the organization’s particular product category, market, business priorities, company culture, or other factors. Standard Criteria Models RICE RICE is favored by many product teams for its simplicity.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

APRIL 11, 2022

They are both leads, but really understanding the nuances can help you scale your product growth efficiently. In this article, we’ll go over our best tips on how to better qualify your leads and optimize your marketing and sales strategy. What is a marketing qualified lead (MQL)? What is a marketing qualified lead (MQL)?

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How to prepare for a user interview, all the way to sharing the results with your team.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

ProductPlan

SEPTEMBER 28, 2021

The competitive landscape refers to the list of options a customer could choose rather than your product. The list includes your competitors’ products and other types of customer solutions. A customer might also choose to purchase a product. What Does Competitive Landscape Mean? What Is a Competitive Landscape Analysis?

Product Research 52

Product Research User Testing Customer Experience Research Software 52

Userpilot

JULY 18, 2023

Differentiating the different types will help you track and reduce attrition with ease. Let’s go over the most common types of churn: Customer churn rate : this metric shows how many customers stopped using your products or services during a certain period. Types of churn rates you should calculate Churn is quite broad.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Dear Strategy

OCTOBER 15, 2018

So, I would definitely recommend that you go back and refer to that episode if you have a chance. In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space. Marketing Automation. Now, that’s not to say that features aren’t important.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Andrew Chen

JUNE 3, 2019

get big — and it’s not the right way to finance the vast majority of new companies, many of whom are more focused on smaller markets or slower growth business models. It also tells you why, as an entrepreneur, that investors are so focused on network effects, high margins, technology differentiation, a 10X product experience, etc.

Startups 109

Startups Reference Books Finance 109

Mind the Product

JULY 17, 2018

Ultimately we did reach some pretty lofty heights, but as tech industry folk we were on a steep learning curve in order to achieve success in this very different world of physical products. Like I did, I think many experienced software product pros enter this domain with misconceptions about what makes a great product.

User Testing 91

User Testing Product Management Product Manager Product Research 91

Userpilot

MARCH 27, 2023

TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Actuation Consulting

FEBRUARY 25, 2019

FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. Looking Ahead.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

APRIL 13, 2022

The product team utilizes click data for making data-driven decisions on product development. The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. Email-marketing-analytics. What is click tracking?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

The Product Coalition

FEBRUARY 25, 2018

The Lean Startup Method I differentiate between Lean methods and Lean Startup methods. Both rely on efficiency and fast learning, but the Lean Startup books focus much more on customer development and finding product-market fit. Important stuff on customer models and the adoption of a new technology into a market.

Books 68

Books Development User Testing Agile 68

Userpilot

JANUARY 30, 2023

The product adoption process follows a series of stages the user must go through, and they include: Awareness. Becoming aware of the product's existence through branding and marketing campaigns. Considering the pros and cons of the product before trying it. Limited usage of the product as a test. Evaluation.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. I’ve linked to the Soundcloud and included a transcript below.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Product Life Cycle Stages.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

People-First Product Leadership

DECEMBER 20, 2023

Data Science, Product Design, and/or UX can help with the evidence analysis. Product Marketing and/or Marketing can contribute real world changes. Together with Product Operations, Product Management and Engineering reflects on the progress. Then divide and conquer the preparation.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52