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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The challenge I find most people have with coming up with a crisp target audience definition is that they've been trained by venture capitals to find the biggest total addressable market they can justify to make their startup seem like it's attacking a massive opportunity. Strategic Differentiation. Competition. Acquisition Strategy.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

In a crowded marketplace, 32% of respondents say that being able to scale their support has given them increased differentiation or advantage relative to competitors. Outbound messaging (70%). The research shows that conversational support has significant knock-on effects for the rest of your business, too. Personalization (66%).

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Not only is this bad for morale, but it’s bad for business: high support team turnover leads to mounting costs in hiring and training new employees to replace this knowledge loss.

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Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

But when I founded my training business, Strategy Generation Company, earlier this year, I decided to focus the programs that we offer on the areas of product, business, and marketing strategy. Inbound and Outbound Marketing. Finally – a question about marketing strategy!!! So, let’s give that a whirl.

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A simple and comprehensive guide to value chain analysis

nulab

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Outbound Logistics. The support you offer the customer, include training, guarantees and post-sale care. Operations.

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MadKudu’s co-founder Francis Brero on unlocking the keys of product-led growth

Intercom, Inc.

There are people that are going to sign up for the product, and there are people that you’re going to reach out to through outbound. And so, competing and winning on go-to-market strategies is becoming a pretty substantial differentiator. It’s a different kind of practice and training. Francis: Absolutely.

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How to Think About Scaling Your Customer Success Team

Gainsight

She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. So you’ve got pre-sales, implementation, optimization, training, and support. Do they do the training? Jason: So you didn’t have to worry about implementation?