A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
Sachin Rekhi
AUGUST 6, 2015
The challenge I find most people have with coming up with a crisp target audience definition is that they've been trained by venture capitals to find the biggest total addressable market they can justify to make their startup seem like it's attacking a massive opportunity. Strategic Differentiation. Competition. Acquisition Strategy.
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