Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product
Product Management University
OCTOBER 19, 2023
The new product is going to boost your differentiation in the competitive space. You’ve got customer references with success metrics to make your value story real. Lackluster sales and/or poor adoption shouldn’t come as a surprise. The intent of that design and development changes a lot. All good, right?
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