Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. These will truly be successful market fit products. Why is customer research important?

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Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

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Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels.

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Usersnap

JUNE 27, 2023

Are you ready to take your product from concept to triumph through effective beta testing? The journey from idea to success hinges on the crucial stage of beta testing. But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle. Let’s dive in and discover the path to success!

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Haines-Group

JANUARY 26, 2024

It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. The Problem Churn is the silent killer.

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

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Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Review feature usage data.

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Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Second, expectations are rising for consumer-grade experiences. Rapid digital transformation is changing how businesses and consumers interact for good.

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Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

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Userpilot

APRIL 28, 2022

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. This article is going to dive into the Appcues vs Pendo debate and try to answer a key question… Which is the better tool for driving customer success? Both products occupy the same market: onboarding new users.

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Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.

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Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Searching for more information to see if it fits user needs.

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Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

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The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. This allows for more iteration on shorter time cycles and makes it easier to evaluate whether a certain approach adequately solves customers’ problems.

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Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Check out our list! Are you ready to jump in?

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Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

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Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

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Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

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The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

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Userpilot

AUGUST 31, 2023

TL;DR Heap is a data insight platform that helps you analyze customer behavior data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. What is Heap? What is Google Analytics?

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Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Userpilot

APRIL 2, 2024

Power users are one of the most valuable assets a SaaS business can have. But what exactly makes a user a “power user,” and why should you analyze their behavior? Monitoring power users provides a deeper understanding of your product’s core value propositions and its potential.

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Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

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Mind the Product

FEBRUARY 7, 2020

They should be: What feature in this software has never been done before? What do my end users really want to see? This will prioritize continuous feedback on the feature that brings the greatest business value to your company. In this scenario, your friends are your end customers, not your testers!

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The Product Coalition

MAY 10, 2021

We just need to start with First Opportunity first as due to our market analysis and business modelling, this is the best one to tackle”. BigVision’s Product Research & Development teams begin researching customers, the business model and the industry. Also, the total market size is billions. “We

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Userpilot

AUGUST 26, 2021

Believe it or not, there used to be a thing called on-premise software that you have to install and upgrade yourself. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM. And you had to own all the servers.

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Userpilot

APRIL 8, 2021

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. It therefore stands to reason that the companies that thrive are constantly collecting and analyzing data about customer behavior, and pivoting their offerings accordingly. Userpilot 2.

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TechEmpower - Product Management

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

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The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Markets need solutions.

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Intercom, Inc.

JUNE 22, 2021

Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”. Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs. Create consistent, customer-centric experiences.

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Imaginary Cloud - Design

JULY 30, 2020

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). If you're building a web or mobile app, you might feel that the recipe for success is to follow a User Centered Design approach. Or do you really want your product to be user centered ?

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Modus Create

FEBRUARY 10, 2022

Following our last blog post on Flutter , this article will teach you how to write tests for stateful widgets. . Dealing with state when writing tests is sometimes a complex task. The user should be able to create a task. The user should be able to update an existing task. So, the next question is: How to unit test it?

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ProductPlan

MARCH 14, 2023

They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. trillion healthcare industry , or even those already working there, it’s key to understand what makes product management in healthcare a little different from consumer tech or small business solutions.

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Userpilot

OCTOBER 27, 2021

But rest assured, the two are not interchangeable, and in this article we’ll clearly lay out what the differences are and how to choose the best DAP for your company’s user onboarding needs. WalkMe provides better user analytics and customer support. Create basic user segments with branching walkthrough experiences.

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ProductPlan

NOVEMBER 10, 2020

Marketplaces like Amazon and eBay have built such outstanding online shopping experiences that consumers now take these experiences for granted. The overall user experience of an eCommerce website or app consists of many technological components. Customer tolerance is so low for problems during their online shopping experience.

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