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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market.

Startups 126
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The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. What Does a Bad Product Strategy Look Like?

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. A purpose we believed in. Purpose drives story, which in turn gives products life and meaning.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

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Building a Multi-Dimensional Roadmap

The Product Coalition

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. In startups, it is actually the company roadmap. So, having a great platform but poor content won’t really help them. The search, though, wasn’t trivial.

Roadmap 151
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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. You are only as strong as the weakest link in your privacy ecosystem.

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The Lean Product Playbook Summary?—?achieving Product-Market Fit in 6 steps

The Product Coalition

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan For example, all the people in the UK wanting to get into Tech. It’s better to differentiate 1–3 different personas than one based on “average”. The Lean Product Playbook Summary?—?How And how to achieve it?