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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

“The average app loses 77 percent of its DAUs (Daily Average Users) within the first three days after the install” according to research conducted in late 2018 by Andreessen Horowitz general partner Andrew Chen and mobile intelligence startup Quettra. Develop real personas that reflect your customers. Know Thy Customer—and Thy Enemy.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

More than anything, I wanted to maintain the team’s motivation. So I did what every well-trained consultant knows to do — I asked a question. A purpose we could share with the company’s leadership team, customers, and those working on the product. What does the product mean to you?” Problem solved, or so I thought.

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. Questions not to ask There are such things as bad questions when you’re interviewing a user.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. Setting up developer guidelines will help current and future collaborations and integrations.

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The Hungry Man Parable

Mironov Consulting

One destructive side effect of this misunderstanding can be repeatedly changing the #1 top priority part-way through development, before there’s much to show the world but after spending significant discovery/design/architecture/development time on the previous #1 top priority. So something new becomes the #1 top priority.