Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?
The Product Coalition
MARCH 18, 2022
Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.
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