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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

“Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. Facing a company funding deadline, we pivoted to a new market with more potential.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. Strategy development requires imagination and creativity ; a good strategy is not the result of detailed analysis. ” Bad Strategy Rumelt provides many examples of what makes bad strategy.

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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. I designed every detail in Photoshop before handing the mockups to the developers. I was excited to be part of a cross-functional team and I could not wait to start working in sprints. But it wasn’t all that bad.

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Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. So how does this model impact product positioning ? Who owns what?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.