ProductPlan

APRIL 5, 2022

Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sales teams benefit from a FAQ document when having product conversations. Since sales reps get questions during their pitch meetings and follow-ups, it’s good to arm them with an FAQ document.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 74

Research Software Data Visualization User Testing Marketing 74

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Four Key Points to Include.

Strategy 56

Strategy Development Product launches Advertising 56

Userpilot

AUGUST 19, 2022

We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. A software rollout is a term used to describe the process of launching new software (or upgrades) to an existing user base. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

ProductPlan

FEBRUARY 15, 2022

Questions product operations job candidates can ask during an interview. With all this variation, how can future product operations professionals find jobs that best fit their skills and interests? Is the role of product operations about building and documenting processes—guided by the needs and requirements of product?

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Department of Product

OCTOBER 23, 2022

When to consider re-evaluating your product principles Here’s some ideas on potential triggers for re-evaluating your product principles: Strategic triggers – a major product strategy decision has been made (i.e. An example outlined in their principles document is the employee pay stubs feature.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 128

User Testing Customer Feedback Customer Experience Product launches 128

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

OCTOBER 16, 2022

But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Product adoption rate. NPS surveys explained.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Product Management Unpacked

AUGUST 17, 2018

Document product requirements, user stories and artifacts to ?support support product development. Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. Other would-be product managers seek out certificate programs.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 78

Feedback Software Research Software Analytic Tools Product launches 78

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning. All of them.

Product Research 94

Product Research User Testing Research Software Onboarding KPIs 94

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Product development is the method of bringing a new product or service to market.

User Testing 94

User Testing Feedback Software Research Software Product Research 94

ProductPlan

JULY 27, 2022

Now that product ops are more commonplace and established; they’re likely to receive the same scrutiny other groups within the company face. Namely, what are they doing, and is it making a positive difference? Setting the Stage for Product Operations Success. Product team efficiency.

Product Research 52

Product Research Data Visualization Customer Feedback Feedback Loop 52

Userpilot

JULY 17, 2023

New feature launches – planning and orchestrating the rollout of new functionality. What are the key positions in product teams? The exact roles in a product team depend on the size of the organization, its maturity, and the nature of the product. They play an important role in product launches.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

The Product Coalition

FEBRUARY 5, 2021

Having vaguely connected this interest with the work of a product manager, she inquired with the career services team at Lighthouse Labs about open positions for a product manager at their partner companies. What she wanted was to be a product manager, but she was only able to find jobs in web development.

Technical Advisors 112

Technical Advisors Reporting Tools Technical Review Customer Experience 112

Usersnap

JUNE 27, 2023

Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project. In this article, we’ll unveil the secrets of beta testing and unveil game-changing strategies to redefine your approach to product launches.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 68

Customer Experience Certifications Product launches Demo 68

ProductPlan

SEPTEMBER 13, 2022

It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. The buck stops with the product manager.

Product Management 81

Product Management Product Manager Management Management 81

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Mind the Product

APRIL 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Personally, I get positive results from detailed written requirements.

Framework 109

Framework User Testing Research Software Feedback Software 109

ProductPlan

SEPTEMBER 15, 2020

Being crazy busy might feel thrilling initially, but it’s a terrible strategy for the long game. The hard truth is this: Crazy busy is an unfortunate detour to real productivity and effectiveness. Knowing where to put your efforts for maximum impact is one part artform and one part strategy. Diagnosing “Crazy-Busy”.

Product Management 78

Product Management Product Manager Management Management 78

Userpilot

JUNE 9, 2021

That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Product Managers are a relatively new role. As Surya S, Product Marketer at Animaker Inc.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

The Product Coalition

FEBRUARY 5, 2019

In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Check out her Medium profile !

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

PMLesson's Ace the PM Interview

MAY 4, 2020

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. Gartner Peer Insights). Yes, I actually worked on this!

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Usersnap

FEBRUARY 23, 2022

SaaS product management is the integral process and execution of bringing a company’s digital product line to market (e.g. “Go-To-Market”), The product life cycle requires research, strategy, internal company alignment, product development, and consistent product refinement. Product Development.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 125

Product launches Feedback Software Research Software User Testing 125

Amplitude

NOVEMBER 7, 2018

Once the data is live in production, share interesting insights you’ve discovered with your engineers or encourage them to explore that data in Amplitude. You can also focus your discussions with engineers on how tracking data will positively impact your business outcomes. The Importance of a Good Instrumentation Process.

Data Visualization 63

Data Visualization Analytic Tools Onboarding KPIs Software Review 63

Mind the Product

AUGUST 20, 2018

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. We’ll revisit sustaining engineering in the final section on product obsolescence.

Customer Experience 73

Customer Experience User Testing Management Management 73

Pragmatic Marketing

OCTOBER 11, 2019

And so that's exactly the question I was going to get to you is that, what do you guys use to hand off all of that sort of product knowledge and market contacts that you guys have on your team to some of those partner teams? Do you have documents that you use. And that's smart. So it sounds like you do a road show.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And so that's exactly the question I was going to get to you is that, what do you guys use to hand off all of that sort of product knowledge and market contacts that you guys have on your team to some of those partner teams? Do you have documents that you use. And that's smart. So it sounds like you do a road show.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mind the Product

NOVEMBER 8, 2017

I thought that if we had a great product owner who understands what should be done, and great developers who know how it should be done, then we would be in a good position – however we found that this is not entirely true. User Stories. In order to overcome this challenge I suggest using the two following approaches.

Technical Review 72

Technical Review Technology Development Customer Experience 72