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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own.

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The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. No choices = no product strategy. Choice made.

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How to Coach a Product Team to Execute the Eight Core Elements of Product Strategy

The Product Coalition

As a freshman NCAA swimmer, I was excited and terrified for the first team meeting. Yet minutes in, the coach had calmed the team, taken command, and started setting the path forward. Jack Welch Product strategists = coaches You, as the product strategist, are the coach. err I mean product team, as they execute.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

If you say yes to every request, you are in danger of creating a Frankenstein product—a product that is a collection of unrelated features, offers a weak value proposition, and gives rise to a poor user experience. Decline stakeholder requests if they aren’t aligned with the product strategy.

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