Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. The days of measuring an app’s success by downloads and ratings are long behind us. 1. Focus on a handful of important KPIs.
Alchemer Mobile
DECEMBER 31, 2020
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.
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The Accidental Product Manager
JANUARY 29, 2024
Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this.
Alchemer Mobile
FEBRUARY 10, 2022
While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. ASO essentials.
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According to research from Harvard Business School, of the 30,000+ new products introduced every year, 95% fail—and it’s often due to poor product management. The benefits of improving the product team significantly impact your organization’s bottom line. Double down on skills.
Alchemer Mobile
NOVEMBER 23, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur.
Alchemer Mobile
NOVEMBER 9, 2022
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. My team is too small.
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Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle. “Feedback is the breakfast of champions.” - Rick Tate.
Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product. billion value in 2023?
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