eBook Enterprise Leadership Naming 
The Product Coalition
JUNE 18, 2023
It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. PLG under the hood. Here, too, there are multiple meanings.
The Product Coalition
DECEMBER 4, 2023
An economic downturn, a war — you name it. Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round). Photo by Tomas Sobek on Unsplash Nobody likes crises. Here is how it works.
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The Product Coalition
DECEMBER 31, 2023
As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.
The Product Coalition
FEBRUARY 4, 2024
So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.
The Product Coalition
FEBRUARY 1, 2022
Some people swear by the name of it, while others disregard it completely. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why. In many traditional enterprise sales organizations, this is truly the case: first, the potential customer sees a presentation about the product.
The Product Coalition
JANUARY 16, 2022
To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.
Userpilot
FEBRUARY 4, 2022
SaaS sales can be broken down into three models: self-service, transactional, and enterprise. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. The enterprise model.
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