eBook Enterprise Naming Product Strategy 
The Product Coalition
JUNE 18, 2023
It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. PLG under the hood.
The Product Coalition
DECEMBER 4, 2023
The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
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The Product Coalition
DECEMBER 31, 2023
The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
The Product Coalition
FEBRUARY 1, 2022
Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. Making an enterprise-level deal with your company is a major decision for your customers.
The Product Coalition
JANUARY 16, 2022
To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.
The Product Coalition
OCTOBER 12, 2020
In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. What people usually call strategy is in many cases just a general direction.
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