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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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The Solutions Value Chain: A Framework for Strategic Customer Value

Product Management University

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

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Content marketing vs Product marketing: What’s the difference? [Examples included]

Userpilot

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

For example, are we looking now to build the product that will make us a unicorn within the next five years, or are we looking to meet this year’s revenue goals despite a change in the market? What you are choosing to do: for product strategy, this means defining?—?in Even higher-level goals can be refined and detailed.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.