The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 127

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

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User Testing Product Research Research Software Feedback Software 66

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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Product Strategy Research Software Strategy User Testing 113

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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User Testing Product Marketing Marketing Customer Experience 78

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

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Healthcare Research Software Analytic Tools User Testing 95

Centercode

NOVEMBER 20, 2019

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. And with retailers continuing to offer massive discounts, you can bet your bottom dollar that consumers will be spending millions on technology.

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User Testing Product Research Customer Feedback Customer Experience 56

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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Technical Review User Testing Data Visualization Feedback Software 245

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

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The Product Coalition

JUNE 18, 2023

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well.

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Naming User Testing Feedback Software Weak Development Team 134

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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User Testing Feedback Software Product Research Customer Feedback 131

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. What’s it got for product teams? When does the time come for this type of research?

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User Testing Product Research Research Software Branding 74

ProductPlan

SEPTEMBER 30, 2021

What drives product professionals? Product professionals talk to customers and stakeholders to understand what’s important to them. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. We conduct customer research and stakeholder alignment so we can figure out what matters.

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Strategy User Testing Product Research Customer Experience 52

The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

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User Testing Customer Experience Product Research Startups 144

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges.

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Analytic Tools Embedded Analytics Feedback Software Product Research 52

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Next, create user personas.

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Research Software Feedback Software User Testing Reporting Tools 104

Gainsight

APRIL 7, 2022

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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Analytic Tools Data Visualization Embedded Analytics Product Research 52

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? What is a Product Vision? Your product vision shouldn’t.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. That’s the magic of a great user experience.

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Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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Centercode

MARCH 4, 2020

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. Testers don’t/wouldn’t use key product features.

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Workshop User Testing Customer Feedback Product Research 72

Product Talk

AUGUST 4, 2021

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.

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Product Research Books User Testing Research Software 262

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Here are over 65 Customer Success resources to catch up on and get you ready for the New Year.

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Customer Experience Feedback Software Customer Feedback User Testing 111

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. Product Experience . Creating a Product Roadmap?

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Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

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Customer Feedback Customer Experience User Testing Feedback Software 98

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. User personas stand in for users throughout the design of your product.

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Research Software User Testing Analytic Tools Product Research 109

Userpilot

JULY 23, 2024

Looking for the best A/B testing resources to power up your strategy? In this comprehensive guide, we’ve compiled different courses, blogs, and tools that will help you run experiments and drive product growth. Userpilot's comprehensive A/B testing features can help you drive product growth and improve conversion.

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Data Visualization Analytic Tools Reporting Tools Research Software 95

The Product Coalition

DECEMBER 11, 2023

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy.

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Roadmap User Testing Workshop Presentation 78

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. Don’t Make Me Think.

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Feedback Software Research Software Analytic Tools User Testing 52

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. For product management, this is both a frustrating challenge and an exciting opportunity. Rethink Product Innovation: Making Experimentation and Learning a Fact of Life.

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Product Research User Testing Weak Development Team Roadmap 62

Revulytics

NOVEMBER 3, 2017

Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance. What does it mean to be customer-obsessed? It’s a familiar storyline these days.

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Analytic Tools Research Software Customer Experience User Testing 118

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . Product Led Growth.

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Data Visualization Analytic Tools Customer Experience Research Software 52

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

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Customer Experience Feedback Software User Testing User Friction 68

Gainsight

OCTOBER 13, 2022

The state of the SaaS market right now is stress-testing the growth strategies of all kinds of SaaS companies. . Chief customer officers should consider ways to efficiently scale. Chief marketing officers should consider investing in customer marketing. Chief people officers should consider increasing transparency.

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Research Software Customer Experience User Testing Customer Feedback 52

Centercode

JANUARY 21, 2020

Enthusiastic testers are game-changers when it comes to maintaining test participation throughout the course of your Customer Validation (CV) projects. Consider the hours that test managers devote to project planning, recruiting testers, writing out activities, and distributing surveys. Submitting feedback.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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