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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 140
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Strategic Debt Is the Silent Killer of Startups

The Product Coalition

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end. And nothing else.

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Hiring Your First Product Manager

The Product Coalition

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy.

Education 113
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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. That’s the whole reason VCs invest in startups. It’s a great model but the name is quite misleading.

Naming 131
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. Each level requires a different marketing strategy.

Education 145
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How a competitive landscape analysis helps your business grow

Nulab

Whether you’re an Olympic runner, an app developer, or a wealthy big-city bachelor, getting to know what’s going on in the world around you is a smart thing to do. from marketing and sales to product development and community building. Plotting their strengths and weaknesses (and your opportunities and threats).