Wed.Apr 26, 2017

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Writing For Product Managers: Readability Is More Persuasive

The Secret PM Handbook

In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Hemingway.). Starting from terrible. I’ll start with a paragraph from a blog post I wrote in 2013.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions.

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Experiences in Product: Shendi Wang Explains her Career Path

Mind the Product

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a startup environment with their own tech platform.

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How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman

UserTesting

In a recent webinar, Lisa Seaman, User Experience Manager at Autodesk, shared how she tests and optimizes Autodesk’s websites with UserTesting. She discussed how her team uses UserTesting and why it has become such a crucial tool for their agile … The post How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman appeared first on UserTesting Blog.

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How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman

UserTesting

In a recent webinar, Lisa Seaman, User Experience Manager at Autodesk, shared how she tests and optimizes Autodesk’s websites with UserTesting. She discussed how her team uses UserTesting and why it has become such a crucial tool for their agile … The post How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman appeared first on UserTesting Blog.