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Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Who are the users and, if appropriate, who are the customers? Why would people want to use and buy it?
One View of the Customer. No Silos. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the
Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Despite being a vital safety and security tool, KYC failure is a significant headache for fintech apps.
How do you boost your freemium conversion rate and accelerate your SaaS growth? That’s the key question that we tackle in our ultimate guide. However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Marketing teams implementing a data segmentation strategy enjoy better conversion rates and higher revenues than those who don’t. Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. In this article, we’ll discuss: What data segmentation is and why it’s important.
Marketing teams implementing a data segmentation strategy enjoy better conversion rates and higher revenues than those who don’t. Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. In this article, we’ll discuss: What data segmentation is and why it’s important.
Let’s take a look at what Lean product development is all about. Source: [link] Product development is the process of creating and improving products that meet the needs of consumers. It is a complex process that requires a lot of resources and time. In today’s fast-paced business environment, companies need to be agile and responsive to market changes.
User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers. The most common ways to segment users. How to use segmentation to improve customer experience.
What is digital transformation? A question that spawns a new answer every time it’s asked. It’s the business world’s equivalent of what’s the meaning of life. Digital transformation has meant different things to companies at different stages of their maturity. But in today’s era, where change is the only certainty, a clearer and more universal definition has emerged.
How competitive is Chameleon pricing? Are the features that you get worth the money or are there other products out there that give your product team a better value? If you’re after the answers to these questions, we’ve got you covered! Are you ready to dive in? TL;DR Chameleon is a digital adoption platform (DAP), just like Userpilot or Appcues.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Any product manager knows that getting organized is not always easy. Staying on top of everything is always a challenge with all the moving parts involved in creating high-quality products, especially in the electronics industry. From ideation to product release, organization is critical to any company's success.
As a product manager, one of the most significant challenges in app development is designing an intuitive prototype that meets the needs of the target audience and gathering user feedback quickly for iteration. In this article, we will discuss how ChatGPT and AI Art can facilitate the process of quickly creating a mobile app prototype to get customer feedback.
As a product manager, you are responsible for the vision of your SaaS product, ensuring that it delivers value to your customers and meets their objectives. To do this effectively, you need to have a clear roadmap that outlines the features and functionality you want to deliver, and when you want to deliver them. You. The post Incorporating 3rd Party Products into Your SaaS Development Processes appeared first on Qrvey.
Last month we were lucky enough to have a special guest, Pippa Topp, Product Consultant, talk with us on how to create strong working environments and manage teams, not only from an output basis but also from a creative and people perspective. Pippa walks us through her framework of "Values + Capability + People = pocket of brilliance". The Pocket of Brilliance framework celebrates success in product management and involves setting realistic goals, building habits, and focusing on values, capabi
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Is UserGuiding the better choice for creating interactive user guides or Spekit? Or is there a better user onboarding software that’ll get the job done seamlessly? Choosing the right software is a challenging decision. Select the wrong tool, and you can find yourself stuck in an expensive plan. This article compares each tool’s features, pros and cons, reviews, and pricing so you can confidently decide which tool is best suited for your business needs.
Scrum has been touted as one of the most popular agile frameworks for software development, and its popularity continues to grow. However, as with any popular methodology, there are some areas where it falls short. One such area is sprint planning, which has become a budgeting exercise for allocating engineering efforts to features or tasks rather than a tool for setting sprint goals.
Cloud Outages do Happen Over the past few months, I’ve written a couple of blogs analyzing significant Azure outages that affected multiple services. These articles covered detecting cloud outages long before Microsoft confirmed them and provided details of symptoms we saw. You can read these articles about a September 2022 outage and another in January 2023.
As a Chief Product Officer (CPO), you are responsible for creating value by changing user behavior and maximizing returns from your product portfolio. However, in most companies, CPOs are primarily held accountable for a project plan that is full of features they have committed to deliver. This style of leadership prevents innovation, reduces ROI, and allows competitors to gain an advantage.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In a highly competitive digital marketplace, optimizing your website for a unique and seamless digital customer journey is no longer just a competitive advantage — it’s a necessity.
Last month we were lucky enough to have special guest, Pippa Topp, Product Consultant, talk with us on how to create strong working environments and manage teams, not only from an output basis but also from a creative and people perspective.
This article was written by Lila Meyer, Director of Global Education Services, Gainsight. Before moving into my current role as the Director of Global Education Services, I oversaw the Technical Communication and Community Management teams at Gainsight. My previous role helped me to get to know many of the members of our amazing Customer Success (CS) community , to grow the community by welcoming our Product Experience colleagues, and even to select I nSid ed as our online community platform se
Jira Align is Atlassian's answer to large organizations working on multiple projects and in need of alignment. However, it has its downsides, and if you are looking for alternatives, here's a list of the best 8 Jira Align alternatives.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage. Sally Foote A senior executive with over 20 years of digital experience, specialising in innovation in the product space. Sally has been part of the team behind digital product launches at the Guardian, Times, Sunday Times paywall, BT Sport, Photobox, GoCompare and and is currently the Managing Directer UK for carwow.
When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. But delivering those services requires hundreds if not thousands of products. They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers.
The phrase “PHP is dead” has been floating around for a couple of years now, but judging by its usage numbers, PHP can’t kick the bucket just yet! There are over 20 million websites and 72.9% of them use PHP, making it one of the most popular technologies out there.
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