What is Optional Product Pricing?
SEPTEMBER 20, 2023
Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. Want to know how this seemingly paradoxical model works and the benefits it can have on your product-led growth ? Read on to learn all that and more! TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.