Thu.Jul 30, 2020

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Demo 141

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process.

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User Centered Design: do you really want it?

Imaginary Cloud - Design

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field.

How to launch a marketplace: A zero-to-one experience

The Product Coalition

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do.

Books 85

Social Collaborative Management: Harnessing the Power of the Many

Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager

Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.

Tools to Collect More Mobile Customer Feedback

Apptentive

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely.

More Trending

Software Product Usage Trends in the Age of COVID-19

ProductCraft

Just about every industry has been affected by the COVID-19 pandemic, with some experiencing more dramatic impacts than others. Our colleagues over at Pendo are uniquely positioned to investigate these changes through product usage analytics.

How to choose the best video making DIY tool for your business?

The Product Coalition

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past?

Demo 85

Adaptability in Software Development Must be Powered by Informed Action

Split

For years, I’ve focused my efforts on sustainability in software delivery practices. I asked the question, again and again, “How can we eliminate unnecessary drama and reduce the need for heroics, so that doing great things doesn’t come with such a high human cost?”.

The two foundational types of product managers: ???????Craftspeople and ??????? Creators

NextBigWhat

Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. They love creating best version of something through attention to detail and focus. They are experts in understanding existing users.

B2C 52

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Inside Intercom

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less.

Smart, Simple, and Easy To Use!

Product Management and Strategic Marketing

One evening while watching a movie, we decided to make popcorn to enhance our viewing experience. As we’ve done many times before, we placed a colored paper bag in the microwave with kernels, hit the start button and lo and behold-- the bag caught fire.

25 Tools to Create Stunning Customer Journey Maps (Templates Included)

UserInterviews

If you’ve ever opened Sketch to create a customer journey map and thought, “There has to be a faster way to do this,” you’re in the right place for alternatives

52

How to Conduct An Effective Card Sort: A Comprehensive Guide

dscout People Nerds

If you want to understand how your users process and categorize information, card sorting is the method to use. Here’s a primer on how to get started.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Not Sure Which User Research Methodology To Use? Start Here.

dscout People Nerds

The amount of user research methods can feel overwhelming. Luckily, there are four steps you can take to choose the right one.

52

How to Conduct a Competitive Audit: A Helpful, Quick-Turnaround Research Activity

dscout People Nerds

Competitive audits aren’t just for market research. They’re an easy “between sprint” way to provide insights to your stakeholders.