Product Management University
JULY 30, 2020
Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.
Alchemer Mobile
JULY 30, 2020
Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked.
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Intercom, Inc.
JULY 30, 2020
First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less. Automation has become a colossal aid for accomplishing both. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work.
The Product Guy
JULY 30, 2020
Guest Post by: Inis Hormann (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. Product Managers (PM) need to effectively communicate product vision, strategic roadmaps and concepts to a variety of different stakeholders through the different stages of the product life cycle. The challenge is identifying to share project and product updates with whom because stakeholders can change over the life of a product.
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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.
Product Management University
JULY 30, 2020
Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
UserInterviews
JULY 30, 2020
If you’ve ever opened Sketch to create a customer journey map and thought, “There has to be a faster way to do this,” you’re in the right place for alternatives.
The Product Coalition
JULY 30, 2020
I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.
Imaginary Cloud - Design
JULY 30, 2020
Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field. If you're building a web or mobile app, you might feel that the recipe for success is to follow a User Centered Design approach. But do you actually know what is it about?
The Product Coalition
JULY 30, 2020
Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? A brief history of videos in marketing Well, videos were not quite as accessible to all the marketers in the 1900’s.
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
dscout People Nerds
JULY 30, 2020
The amount of user research methods can feel overwhelming. Luckily, there are four steps you can take to choose the right one. .
ProductCraft
JULY 30, 2020
Just about every industry has been affected by the COVID-19 pandemic, with some experiencing more dramatic impacts than others. Our colleagues over at Pendo are uniquely positioned to investigate these changes through product usage analytics. Recently, they’ve begun measuring software product usage across 40+ industries and sub-industries, based on an analysis of anonymized data across.
dscout People Nerds
JULY 30, 2020
Competitive audits aren’t just for market research. They’re an easy “between sprint” way to provide insights to your stakeholders. .
TSIA
JULY 30, 2020
In a recent TSIA Rapid Research Response poll, “The Impact of COVID-19 on Virtual Instructor-led Training,” we asked participants how their education services organizations are navigating challenges posed by the pandemic. Naturally, customer training is pivoting to virtual instructor-led training in the absence of face-to-face training options.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
dscout People Nerds
JULY 30, 2020
If you want to understand how your users process and categorize information, card sorting is the method to use. Here’s a primer on how to get started. .
Product Management and Strategic Marketing
JULY 30, 2020
One evening while watching a movie, we decided to make popcorn to enhance our viewing experience. As we’ve done many times before, we placed a colored paper bag in the microwave with kernels, hit the start button and lo and behold-- the bag caught fire. As a person who plans ahead, I had a fire extinguisher in the kitchen. I attempted to use it when everything went haywire; I pulled the stopper off and pressed on the lever, and nothing happened.
Split
JULY 30, 2020
For years, I’ve focused my efforts on sustainability in software delivery practices. I asked the question, again and again, “How can we eliminate unnecessary drama and reduce the need for heroics, so that doing great things doesn’t come with such a high human cost?”. The answers I found were: shift left testing, continuous integration, and continuous delivery.
NextBigWhat
JULY 30, 2020
Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. They love creating best version of something through attention to detail and focus. They are experts in understanding existing users. The Craftsperson product manager is the main type of PM role you’ll find at a larger company.
Speaker: David Bard, Principal at VP Product Coaching
In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.
The Product Coalition
JULY 30, 2020
Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market. So, MVP. A topic that has been pretty well threshed out so far. There’s a 99% chance that anyone who has been the least bit involved with software development in the past five years has heard those three letters. But even with the copious information available, people continue to fall into the trap of the “ideal product” when creating their projects.
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