Thu.Jul 30, 2020

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Demo 141

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User Centered Design: do you really want it?

Imaginary Cloud - Design

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Demo 130

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

Software Product Usage Trends in the Age of COVID-19

ProductCraft

Just about every industry has been affected by the COVID-19 pandemic, with some experiencing more dramatic impacts than others. Our colleagues over at Pendo are uniquely positioned to investigate these changes through product usage analytics.

More Trending

Tools to Collect More Mobile Customer Feedback

Apptentive

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely.

How to Define an MVP Feature Set and Make Customers Fall in Love With Your Pilot Product

The Product Coalition

Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market. So, MVP. A topic that has been pretty well threshed out so far.

Polling Data Reveals How COVID-19 is Impacting Virtual Instructor-Led Training

TSIA

In a recent TSIA Rapid Research Response poll, “The Impact of COVID-19 on Virtual Instructor-led Training,” we asked participants how their education services organizations are navigating challenges posed by the pandemic.

How to choose the best video making DIY tool for your business?

The Product Coalition

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past?

Demo 85

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

The two foundational types of product managers: ???????Craftspeople and ??????? Creators

NextBigWhat

Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. They love creating best version of something through attention to detail and focus. They are experts in understanding existing users.

B2C 52

25 Tools to Create Stunning Customer Journey Maps (Templates Included)

UserInterviews

If you’ve ever opened Sketch to create a customer journey map and thought, “There has to be a faster way to do this,” you’re in the right place for alternatives

71

Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Inside Intercom

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less.

Not Sure Which User Research Methodology To Use? Start Here.

dscout People Nerds

The amount of user research methods can feel overwhelming. Luckily, there are four steps you can take to choose the right one.

56

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Smart, Simple, and Easy To Use!

Product Management and Strategic Marketing

One evening while watching a movie, we decided to make popcorn to enhance our viewing experience. As we’ve done many times before, we placed a colored paper bag in the microwave with kernels, hit the start button and lo and behold-- the bag caught fire.

Adaptability in Software Development Must be Powered by Informed Action

Split

For years, I’ve focused my efforts on sustainability in software delivery practices. I asked the question, again and again, “How can we eliminate unnecessary drama and reduce the need for heroics, so that doing great things doesn’t come with such a high human cost?”.

How to Conduct An Effective Card Sort: A Comprehensive Guide

dscout People Nerds

If you want to understand how your users process and categorize information, card sorting is the method to use. Here’s a primer on how to get started.

How to Conduct a Competitive Audit: A Helpful, Quick-Turnaround Research Activity

dscout People Nerds

Competitive audits aren’t just for market research. They’re an easy “between sprint” way to provide insights to your stakeholders.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.