Thu.Feb 20, 2020

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5 Books Every Product Manager Should Read

The Product Coalition

What books I read and re-read in my Product Manager Journey Continue reading on ProductCoalition.com ยป.

Books 141
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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

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So You Dislike Your Product Management Job

ProductPlan

Product management isnโ€™t for everyone. For example, some product managers might love hearing product management is โ€œresponsibility without authority.โ€ For others, this can send them running heading for the hills. Then thereโ€™s the lack of tangible outputs, as youโ€™re not the one writing code, crafting marketing copy or closing deals. You also must communicate with so many different audiences and stakeholders, all of whom care about different things and might not even speak the same language.

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Mobile App Ratings Reflect Your Customer Relationships โ€“ Hereโ€™s How to Improve Them

Alchemer Mobile

Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Why you Should Treat Your Resume as Your Professional Product

Mind the Product

To help hiring managers and recruiters, like myself, decide whether or not to interview you, it can be a great exercise to treat your resume like a professional product. Here I’ll share some useful pointers on how to do just that. Having reviewed hundreds of product managers’ resumes in the last year I’m sure I’ll have overlooked some fantastic candidates, simply because their CVs didn’t shine.

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How to Announce Product Updates To Drive User Adoption and Conversions?

Userpilot

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . Thereโ€™s something you need to know about your users. Users donโ€™t care about your new features. They care about what those new features can do for them. Theyโ€™re humans and human brains are hard-wired to follow the easier path with least resistance.

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Rich Mironov knows how to build products that your customers will actually use (and shares his expertise with you)

ProductBoard

Rich Mironov is a product person through and through. As a product manager and leader for three decades and counting (โ€œturns out that if you stick with it for 30 years, you can be an overnight success!โ€), he believes in clearly defining product vision and strategy, getting to the bottom of big user problems, and actually talking to users before building anything.

Vision 116
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How to Build a Basic but Great Product Strategy?

The Product Coalition

Every product must have a strategy. If you think differently than you’re just wrong. The good thing is that in most cases you don’t need… Continue reading on ProductCoalition.com ยป.

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Three Years of The State of Product Leadership

ProductCraft

For the past three years, our colleagues at Pendo have surveyed hundreds of product leaders about their role and responsibilities, then compiled their responses into the annual The State of Product Leadership (SOPL) report. Last month, Pendo published their latest edition of SOPL, and as always, the findings were intriguing. However, they became even more The State of Product Leadership ">.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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7 lessons you must learn from the genius minds of all time to become a successful product manager

The Product Coalition

List of my favorite quotes and how I apply them in my daily work Continue reading on ProductCoalition.com ยป.

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Feedlyโ€™s 25 Keyboard Shortcuts

Roy Madden

A cheat sheet to master time saving for shortcut lovers. At Feedly, weโ€™re passionate about saving you time. Even seconds. So hereโ€™s another useful tip to speed up your reading flow! When you press “?” anywhere in Feedly, youโ€™ll see a list of all available keyboard shortcuts. Here are all 25 shortcuts at a glance: List of 25 shortcuts. Tip: Make sure that you do not have caps lock on!

Article 57
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Communication, Consensus building and Collaboration

Product Management and Strategic Marketing

​ In aviation there is an acronym called the 5 C’s: Climb, circle, communicate, confess, comply. All these are meant to assist a pilot who has lost orientation; they give you an opportunity to look at things from a different view - hence the climb and circle. However, if that isn’t sufficient, you need to admit you are lost and contact flight control where you communicate your situation, confess your mistakes and comply with their instructions.

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Buster Benson on the art of productive disagreement

Intercom, Inc.

? ?. Arguments: for many of us, being at odds with friends or colleagues is enough to elicit a physical reaction. Our heartbeats quicken. Our chests tighten. Our blood pressure rises. And weโ€™ll do almost anything to avoid a negative confrontation. The keyword here being “negative” A new book by Buster Benson suggests that, when approached with a positive mindset, arguments can be opportunities for understanding, for new ideas, and ultimately for growth – if weโ€™re willing to che

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Simple Ways to Improve Security with Lambda at Edge

Modus Create

Lambda@Edge is Amazon Web Services’s (AWS’s) Lambda service run on the Amazon CloudFront Global Edge Network. You can utilize this service to run code in a serverless fashion at a location that is close to the end user. There are numerous measures you can take to improve security with Lambda@Edge. Today we are going to cover five ways via the use of security headers.

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Think like a mentor: help solve problems without giving advice nobody asked for

The Product Coalition

Letโ€™s imagine someone close to you is complaining about problems at work. Or a friend has paid for expensive courses but feels like theyโ€™ve hit a wall and the money has gone to waste. You want to help that person, but how: do you give advice or just show compassion? A better way is to ask the right questions and help the person find the answer themselves.

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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.

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Net Promoter Score (NPS): the right way to use it + FAQs

Usersnap

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? If youโ€™re interested in learning what NPS is about and implementing it into your business – youโ€™re in the right place. In this guide, weโ€™re going to go over what NPS is, as well as discuss its advantages and challenges.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.