Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. 1.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Mind the Product

AUGUST 24, 2021

There’s nothing more useless to a product team than a big backlog. Bringing backlogs to life—making them usable, relevant, and getting value from them—is something that transforms ordinary teams into extraordinary ones. To guide us on how to do that, we asked Jeff Patton, creator of User Story Mapping, to join us on the podcast. [.] Read more » The post Getting started with User Story Mapping – Jeff Patton appeared first on Mind the Product.

Customer Experience 217

Customer Experience 217

Intercom, Inc.

AUGUST 24, 2021

As your company grows, it’s easy to focus on shipping the next great feature or going after the shiniest logos. But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. After all, whether you’re aiming to drive product-led growth or you’re going with a sales-led strategy, once you’ve brought in those new users, you still need to provide an exceptional customer support experience in

User Testing 129

User Testing User Friction Customer Experience Data Visualization 129

Mind the Product

AUGUST 24, 2021

?? Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain [.

Analytic Tools 178

Analytic Tools Roadmap Information Product Management 178

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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

Data Visualization

First Round Review

AUGUST 24, 2021

Credit Karma's Colleen McCreary views her role not as the CEO of culture or happiness, but rather the product manager of the systems and tools that run the company. Here's her advice for approaching compensation, rewards and recognition, performance management, and internal comms with a fresh perspective.

Product Management 137

Product Management Product Manager Management Management 137

UserInterviews

AUGUST 24, 2021

How to use a comic strip format to communicate you product vision, get buy-in, and inspire customer-focused work.

Vision 88

Vision 88

The Product Coalition

AUGUST 24, 2021

I found it interesting in PI planning. Continue reading on Product Coalition ».

Software Developers 146

Software Developers Software Development Framework Agile 146

Mironov Consulting

AUGUST 24, 2021

Rachel Obstler, VP Product at Heap, invited me in for a two-part conversation on her Product Therapy podcast. This is the second portion, where we talked about: Can we schedule innovation? No, but start with hypotheses… Insights are in the heads of our users: we have to discover things that they don’t already know What … Podcast: What Do You Do With a HiPPO?

Customer Feedback 59

Customer Feedback Enterprise Events Leadership 59

Gainsight

AUGUST 24, 2021

You know that feeling when your entire organization is firing on all cylinders? When customers have seamless experiences from marketing to sales and on to delivery? As those who have experienced that feeling know, this doesn’t happen without hard work, training, and continuous improvement. One powerful way to inspire, inform, and motivate your organization to reach this next level of customer satisfaction is with deeper integration of sales staff with your organization’s customer success program

Data Visualization 52

Data Visualization Reporting Tools User Friction Feedback Software 52

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

NextBigWhat

AUGUST 24, 2021

That’s why it’s called content strategy-and why finding your brand voice is a critical early step. All the content that works as the voice of your brand, such as blog articles and newsletters. A little bit of patience, a defined brand voice, and a well-crafted content strategy will pay off. [ Via ].

Branding 40

Branding Strategy Blog Article 40

Modus Create

AUGUST 24, 2021

Software engineers have been testing ever since they could write code. However, the ability to automate software tests commercially emerged only in the 1980s with the introduction of AutoTester. In this article, we will explain why you should write unit tests. . What is Unit Testing? Unit testing is a type of software testing where individual units or software components are tested.

Software Review 52

Software Review User Testing Product Research Testing 52

The Product Coalition

AUGUST 24, 2021

A Brief Introduction The Dot-Com Bubble In the United States, the 1990s were known as a period of utmost growth in the usage and adoption of the Internet, later described as the dot-com bubble. Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. Startup funding was relatively easy to raise.

User Testing 154

User Testing Development Customer Experience Product Research 154

Johanna Rothman

AUGUST 24, 2021

In Part 1 and 2 of this series, I wrote about how an agile approach might offer strategic benefits. And because an agile approach changes your culture, I said the agile approach was part of your strategy. So let's ask this question: Can any tool—agile or otherwise—offer you a strategic advantage? (I don't see how, but it's worthwhile exploring this question.).

Data Visualization 105

Data Visualization Agile Software Review Customer Experience 105

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Userpilot

AUGUST 24, 2021

You keep hearing that self-service support in SaaS is a must. But how does it help your business and where should you start implementing it? You're in the right place. In this article you'll read about: what implementing self-service support can help you achieve (hint: it improves customer satisfaction). when to mix self-service support with human interaction. how to get started.

Research Software 98

Research Software Feedback Software Reporting Tools Customer Experience 98

eG Innovations

AUGUST 24, 2021

What are the deployment models for eG Enterprise: SaaS/Cloud or on-premises? You have two choices when deploying eG Enterprise: You can choose to use eG Enterprise as a fully hosted SaaS offering, removing the need for you to invest in infrastructure and host the monitoring manager. Many organizations use our SaaS offering because the management server and database are hosted by us.

Reporting Tools 52

Reporting Tools Enterprise Data Visualization Government 52