UX Studio
MAY 2, 2018
I’m walking on thin ice here, but sometimes I feel that UX design is killing my creativity. When it comes to the design process, I follow all the steps in the book. But occasionally, something gets lost along the way: true innovation. Then, I wonder: how to be more creative in a UX setting, while still putting the user first? What lies behind a creative crisis and how to avoid it.
UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences.
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Johanna Rothman
MAY 2, 2018
We, as people who create products, often have big, audacious ideas. That’s great. The problem is this: How can you make minimum, bite-size stories that the team can deliver on a frequent basis? You might need these minimums: A minimum marketable feature. A minimum viable product. A minimum viable experiment. All of these minimums are different.
Product Culture
MAY 2, 2018
I take a controversial position on what to look for in hiring a product manager. I believe it is more important that you hire a good leader and communicator than a good technologist. Am I one of those people who believes product managers are really just disguised marketing people, the kind who don’t really understand what they are selling?* No. But I do think that you can’t really understand market needs and craft a plan to meet them without the ability to listen, make decisions, and paint a pic
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UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences.
Mind the Product
MAY 2, 2018
Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design and science is becoming increasingly relevant.
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