10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer
Product Management University
AUGUST 2, 2023
Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’d be no silos or competing priorities. There’d be a common understanding of what customers are trying to accomplish, why those business goals and outcomes are critical to their success and how they measure success.