TSIA

JANUARY 6, 2023

Over the next few years, customer experience will surpass price and product as the most important differentiator in business-to-business (B2B) organizations. It’s safe to say that prioritizing customers’ experience is essential to organizational success and growth. This is where experience-led growth comes into play.

Customer Experience 59

Customer Experience Differentiation B2B 59

Mind the Product

JANUARY 6, 2023

In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply [.] Read more » The post How to find out what your customers want by Janet Bumpas appeared first on Mind the Product.

Consulting 158

Consulting Product Research Development Product Management 158

The Product Coalition

JANUARY 6, 2023

If you’re reading this, you’re here because you need to get a better understanding of how users interact with your app. This article will take you through the mobile app tracking process from start to finish, the best practices for mobile application tracking, and the best mobile app tracking tools to do so. What is Mobile App Tracking? Mobile app tracking is the process of capturing data points across user activities in a mobile application with the aim to uncover the insight needed to improve

Analytic Tools 130

Analytic Tools Data Visualization Onboarding KPIs Customer Feedback 130

Johanna Rothman

JANUARY 6, 2023

Random Feature Roadmap for One Program. Several people on social media have denigrated the terms “project manager” and “program manager.” These people claim there is no need for either role in an effective team, especially an agile team because the team can manage its own deliverables. While some agile teams can manage their own deliverables, that's not the only role for a project or program manager.

Agile 109

Agile Management Management Customer Experience 109

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Data Visualization

Userpilot

JANUARY 6, 2023

Freemium or Free-Trial? That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. If you are one of them, you’re in the right place. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 95

Customer Experience User Testing User Friction Product Research 95

Centercode

JANUARY 6, 2023

By taking the time to properly screen applicants and build a strong recruitment strategy around your test goals, you can not only ensure the success of your beta test, but also maximize the overall value and usefulness of your product.

User Testing 52

User Testing Product Research Testing Customer Experience 52

ProductPlan

JANUARY 6, 2023

So many websites and so little time. And while that truism could be applied equally to recipes, sports analysis, or politics, we’re focusing here on product management websites. It turns out a lot of product folks like to share their tips and wisdom on the Internet. Here at ProductPlan, we can’t get enough of product-related content, so we’re always on the lookout for who’s doling out easily-digestible-yet-professionally-fulfilling insights.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Gainsight

JANUARY 6, 2023

As the business world prepares to weather this year’s economic headwinds, savvy SaaS organizations are doing more than battening down the hatches. They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. In a recent Harvard Business Review (HBR) report sponsored by Gainsight PX , researchers found that 81% of survey respondents strongly agree that a strong digi

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

JANUARY 6, 2023

Feature velocity is one of the product management buzzwords but what exactly does it mean? This is one of the questions we answer in the article, so if you’re after the answer, you’re in the right place. We also discuss why velocity matters, and look at ways to improve your team’s velocity. Are you ready to jump in? TL;DR. Velocity is a metric that describes how much work a team can deliver during a sprint.

Onboarding KPIs 97

Onboarding KPIs User Testing Customer Experience Feedback Software 97

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing