Tue.May 16, 2023

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The power of user-centered design: Putting your customers first

Mind the Product

In this article, UX Consultant, Roxanne Rosewood, explores the power of user-centered design and its impact on product development. Read more » The post The power of user-centered design: Putting your customers first appeared first on Mind the Product.

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Cracking the Code of Product Prioritization: Beyond Impact vs. Effort

The Product Coalition

Product Success through Nuanced Prioritization Strategies Continue reading on Product Coalition »

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Moving from service-led to product-led – Kirsten Mann on The Product Experience

Mind the Product

Tune into our conversation with Kirsten Mann, CPO at Prospection to hear her key lessons learned from moving the organisation from services-led to product-led. Read more » The post Moving from service-led to product-led – Kirsten Mann on The Product Experience appeared first on Mind the Product.

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Product Owners and Product Managers: How They Work Together

Gocious Blog

Product managers and product owners each have distinct roles within their companies. Yet, they share a common goal of creating products that both solve problems for their customers and delight them. While their roles differ, their ability to work together is essential to ensure that the product teams meet their goals.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Top 13 SaaS Customer Engagement Trends 2023 to Follow

Userpilot

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends. Let’s start!

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Value Metrics Guide for SaaS Companies

Userpilot

What are value metrics? Why do they matter? And how to find them? These are the key questions that our guide answers. We also examine a few examples of how companies use value metrics in their pricing strategy. Let’s dive in! TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. Identifying value metrics allows you to acquire new customers, refine your pricing strategy, grow revenue , improve customer satisfaction , and develop

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Profiles of Top Healthcare VCs: Raising the Bar in Digital Health

TurnKey Labs

Over the past few years, the healthcare tech sector has experienced dramatic change. The global pandemic has been a launch pad for innovative solutions and the digitization of the healthcare industry.

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How to Provide Contextual Help Using UX Patterns

Userpilot

Ever wondered how you can implement contextual help that meets customers right at their point of need? Beyond the sprawling knowledge bases and ever-occupied support agents, UX patterns and in-app communication channels help you meet customers’ needs on demand. This article examines what contextual help is, why it’s necessary for SaaS companies, and how you can implement it in your product.

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Supercharge Your Product Team with Generative AI: The Recap

Amplitude

Key insights from Ofir Natan's talk at the European Chief Product Officer Conference, discussing how generative AI can revolutionize product management.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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An Essential Guide to Customer Experience Analytics for SaaS

Userpilot

How can customer experience analytics help you achieve product growth ? According to a research study by Zendesk, 52% of customers will defect to competitors after having a single bad experience. Therefore, meeting customer expectations with each experience with your product is crucial. In this article, we’ll guide you on how you can leverage customer experience analytics to grow your SaaS business.

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Audition Research Participants First with Screener Surveys

dscout People Nerds

Not all participants are created equal. Here’s how to screen out the wrong ones before it’s too late.

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SaaS Email Marketing: 12 Strategies for Successful Campaigns

Userpilot

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

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ProductCraft Is Moving, but Our Content and Mission Will Live On

ProductCraft

You know the phrase: All good things must come to an end. So it’s with mixed emotions that we’re letting you know that the ProductCraft site will be sunsetting this Thursday, May 18. Mixed, because although we’re sunsetting the site, the wonderful content our writers and community have produced over the years will live on—and. Read more » The post ProductCraft Is Moving, but Our Content and Mission Will Live On appeared first on ProductCraft by Pendo.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Paul Chen - Testing With All Audiences, Sentiment, and What Customers Value

Centercode

In this episode, Mattel's Paul Chen dives into his past experience at Microsoft with the Surface product launch and demonstrates his passion for developing and designing products to help the next generation explore the wonders of childhood.

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Evolution of our Customer-Facing Roadmap

ProductPlan

The only constant is change. We know the saying, but more than that, we live the saying. ProductPlan has consistently seen changes over the past 12 months, and our very own product roadmap has been a part of that journey. We’ve seen a little bit of everything, and the customer-facing roadmap has been critical during these changes. As annual planning took shape, it became clear the 2022 customer-facing roadmap needed to evolve.

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How to Leverage Disruption in Experimentation | Ben Labay

AB Tasty

Ben Labay outlines essential frameworks for a more strategic, tactical and disruptive approach to experimentation With two degrees, in Evolutionary Behavior and Conservation Research Science, Ben Labay spent a decade in academia with a wide-ranging background in research and experimentation dealing with technical data work.

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How to Build a Product Portfolio Roadmap | Productboard

ProductBoard

Successful product leaders know that nothing should be designed or built in isolation. They prioritize rallying teams around a product vision, and attracting buy-in from stakeholders to champion products for users while advancing business goals. One way product leaders achieve this is through the use of a product portfolio roadmap, a strategic communications tool that illustrates the steps needed.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Embedding Self-Service BI in React Apps with Node.js

Reveal

Reveal Embedded Analytics In today’s data-driven world, integrating dashboards and analytics capabilities directly within SaaS applications is a must. There are many benefits to embedding analytics , including quicker time to market, increased productivity and performance, and growth of profits. Embedding analytics into your React applications brings relevant and timely insights right within your user’s workflow, promoting a data-driven culture and encouraging more analytical thinking.

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Gantt Charts: The Project Management Tool You Need to Know

airfocus

Gantt charts are very popular in project management, but should product managers use them? And if yes, how? This blog will answer all your questions about using Gantt charts in product management.