The Product Coalition

DECEMBER 28, 2022

Explore-things-web-development-vs-app-development Are you confused about web development vs app development while creating a digital application? Explore more to define web vs mobile development further. Web development vs app development: it is a software development option that business operators are deciding to choose. They might be confused about which method is the best for reaching out to, connecting with, and serving their customers.

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Intercom, Inc.

DECEMBER 28, 2022

Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds.

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UserInterviews

DECEMBER 28, 2022

5 realistic and actionable strategies to help you keep user insights flowing in 2023, plus tips to navigate budget cuts and economic uncertainty in a downturn

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Centercode

DECEMBER 28, 2022

As teams introduce Agile and DevOps development practices that emphasize continuous release into their organizations, they’ve taken massive strides to improve the speed and velocity of software development. Like the software they produce, all practices need to keep pace with changes within the industry.

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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Gainsight

DECEMBER 28, 2022

Everyone in SaaS is battoning down the hatches and preparing for an economic storm. But now is the time to set yourself up for smooth sailing once we reach calmer waters. . T he technology industry, specifically SaaS, is in a tricky position, but the companies that emerge stronger after the downturn will be the ones that take initiative now and preemptively prepare.

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Centercode

DECEMBER 28, 2022

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. In our interview with Jason Arbon, CEO of Test.

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Centercode

DECEMBER 28, 2022

Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation. Like me, you’ve probably installed dozens, if not hundreds of apps on your phone or tablet over the last few years.

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Centercode

DECEMBER 28, 2022

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers.

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Centercode

DECEMBER 28, 2022

Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements.

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Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

Centercode

DECEMBER 28, 2022

One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers.

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Centercode

DECEMBER 28, 2022

Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.

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Centercode

DECEMBER 28, 2022

Beta tests have four basic stages — planning, kickoff, managing, and closing — and each has its own best practices. We recently discussed planning your software beta test, so this week we’ll get into what you should do during kickoff to ensure a successful test. Kicking off your software beta test is an exciting stage.

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Centercode

DECEMBER 28, 2022

Between smart hubs, thermostats, security systems, lights, and everything in between, homes and offices are getting smarter. On average, a U.S. consumer owns just over seven connected devices (including smartphones and tablets), and nearly one in five owns a smart home device.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Centercode

DECEMBER 28, 2022

Usually when you think of beta testing, you think of things happening behind the scenes — catastrophic bugs getting fixed, features being reworked because testers hated them, or documentation being rewritten because it was confusing.

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Centercode

DECEMBER 28, 2022

One of the most effective ways to obtain feedback from beta testers is to ask them for it in the form of tasks. A task is a specific activity you can assign to your beta testers that they can perform and report back to you on.

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Centercode

DECEMBER 28, 2022

It doesn’t take much for inactive testers to affect your data, especially when it comes to analyzing forms of directed feedback (like surveys or tasks). Even if a small percentage of your testers opt out of responding to a mandatory activity, it can affect your data in a big way.

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Centercode

DECEMBER 28, 2022

There is nothing more sinister to the success of a new tech product than the dreaded abandonment rate. Whenever a cutting edge tech product launches, there’s a flood of early adopters who are interested in being the first consumers to own and use the product.

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

Centercode

DECEMBER 28, 2022

One of the most important tools a beta team has at their disposal are surveys. An effective survey can help a team qualify testers, obtain user insights, and quantify tester attitudes during the test. Surveys can even be an effective way to increase participation with your beta testers.

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Centercode

DECEMBER 28, 2022

You’re a product manager and the release of the product you’ve been working on is right around the corner. Before the big day, you want to run a beta test to make sure the product works perfectly. The problem is, your CEO isn’t familiar with beta testing and has some concerns.

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Centercode

DECEMBER 28, 2022

A common mistake new beta managers make is to assume that testers instinctually know what they’re supposed to do during a beta test. In truth, most testers (even the ‘naturals’) need guidance. It’s up to you to provide that guidance so your testers can hit the ground running when your test starts.

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Centercode

DECEMBER 28, 2022

The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up.

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

Centercode

DECEMBER 28, 2022

Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers.

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Centercode

DECEMBER 28, 2022

When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for.

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Centercode

DECEMBER 28, 2022

When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit.

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Centercode

DECEMBER 28, 2022

Beta tests have a few basic stages: planning, kickoff, managing, and closing. There are best practices that go with each of these stages. Last week we discussed planning your hardware test, so this week we’ll get into what you should do during kickoff to ensure a successful test.

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Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

Artificial Inteligence

Centercode

DECEMBER 28, 2022

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work.

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Centercode

DECEMBER 28, 2022

Since Centercode’s early days we’ve had a community of amazing beta testers. They’ve helped our Managed Betas Team successfully test hundreds of diverse products for companies of all types. Our community has grown organically through word of mouth to nearly 90,000 beta testers.

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Centercode

DECEMBER 28, 2022

Earlier this month we talked about five ways beta testing impacts your bottom line. It’s a great read for anyone looking to measure the return on investment (ROI) of their beta programs.

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