The Product Coalition

DECEMBER 28, 2022

Explore-things-web-development-vs-app-development Are you confused about web development vs app development while creating a digital application? Explore more to define web vs mobile development further. Web development vs app development: it is a software development option that business operators are deciding to choose. They might be confused about which method is the best for reaching out to, connecting with, and serving their customers.

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Intercom, Inc.

DECEMBER 28, 2022

Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds.

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UserInterviews

DECEMBER 28, 2022

5 realistic and actionable strategies to help you keep user insights flowing in 2023, plus tips to navigate budget cuts and economic uncertainty in a downturn

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Centercode

DECEMBER 28, 2022

As teams introduce Agile and DevOps development practices that emphasize continuous release into their organizations, they’ve taken massive strides to improve the speed and velocity of software development. Like the software they produce, all practices need to keep pace with changes within the industry.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Gainsight

DECEMBER 28, 2022

Everyone in SaaS is battoning down the hatches and preparing for an economic storm. But now is the time to set yourself up for smooth sailing once we reach calmer waters. . T he technology industry, specifically SaaS, is in a tricky position, but the companies that emerge stronger after the downturn will be the ones that take initiative now and preemptively prepare.

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Centercode

DECEMBER 28, 2022

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. In our interview with Jason Arbon, CEO of Test.

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Centercode

DECEMBER 28, 2022

Apps are both readily accessible and everywhere. Go into a grocery store, a mall, a transit station, and you’ll see apps for everything from shopping to parking to public transportation. Like me, you’ve probably installed dozens, if not hundreds of apps on your phone or tablet over the last few years.

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Centercode

DECEMBER 28, 2022

My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers.

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Centercode

DECEMBER 28, 2022

Planning on doing a trade show announcement for your newest product? You’re definitely not alone. The buzz surrounding tech events like CES, IFA, and CEDIA (to name a few) makes them incredibly effective venues for product announcements.

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Testing

Centercode

DECEMBER 28, 2022

Last week our Director of Marketing, Emily Hossellman, joined the folks at Product Collective for a live Q&A webinar on validating Alpha and Beta products.

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Centercode

DECEMBER 28, 2022

One of the best methods for collecting feedback as part of your customer validation process is using surveys. Surveys can very quickly deliver a snapshot of what people are feeling or thinking about your product or certain features, but a badly written survey can leave you with more questions than answers.

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Centercode

DECEMBER 28, 2022

The above image shows just a small portion of our office Lego board, which the Centercode team uses to plan and stay on top of all the beta tests that we run throughout the year.

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Centercode

DECEMBER 28, 2022

Running a successful beta test isn’t easy, but it doesn’t have to be overwhelming either. Emily Hossellman, Centercode’s director of marketing, guest stars on Pragmatic Marketing’s podcast to talk about some of the essentials and best practices of running a successful beta test.

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Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

Centercode

DECEMBER 28, 2022

Beta tests have four basic stages — planning, kickoff, managing, and closing — and each has its own best practices. We recently discussed planning your software beta test, so this week we’ll get into what you should do during kickoff to ensure a successful test. Kicking off your software beta test is an exciting stage.

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Centercode

DECEMBER 28, 2022

Between smart hubs, thermostats, security systems, lights, and everything in between, homes and offices are getting smarter. On average, a U.S. consumer owns just over seven connected devices (including smartphones and tablets), and nearly one in five owns a smart home device.

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Centercode

DECEMBER 28, 2022

Usually when you think of beta testing, you think of things happening behind the scenes — catastrophic bugs getting fixed, features being reworked because testers hated them, or documentation being rewritten because it was confusing.

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Centercode

DECEMBER 28, 2022

One of the most effective ways to obtain feedback from beta testers is to ask them for it in the form of tasks. A task is a specific activity you can assign to your beta testers that they can perform and report back to you on.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Centercode

DECEMBER 28, 2022

It doesn’t take much for inactive testers to affect your data, especially when it comes to analyzing forms of directed feedback (like surveys or tasks). Even if a small percentage of your testers opt out of responding to a mandatory activity, it can affect your data in a big way.

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Centercode

DECEMBER 28, 2022

There is nothing more sinister to the success of a new tech product than the dreaded abandonment rate. Whenever a cutting edge tech product launches, there’s a flood of early adopters who are interested in being the first consumers to own and use the product.

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Centercode

DECEMBER 28, 2022

One of the most important tools a beta team has at their disposal are surveys. An effective survey can help a team qualify testers, obtain user insights, and quantify tester attitudes during the test. Surveys can even be an effective way to increase participation with your beta testers.

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Centercode

DECEMBER 28, 2022

You’re a product manager and the release of the product you’ve been working on is right around the corner. Before the big day, you want to run a beta test to make sure the product works perfectly. The problem is, your CEO isn’t familiar with beta testing and has some concerns.

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Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

User Friction

Centercode

DECEMBER 28, 2022

A common mistake new beta managers make is to assume that testers instinctually know what they’re supposed to do during a beta test. In truth, most testers (even the ‘naturals’) need guidance. It’s up to you to provide that guidance so your testers can hit the ground running when your test starts.

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Centercode

DECEMBER 28, 2022

The closing phase of any beta test is an exciting time. You’ve done most of the heavy lifting, you can see the light at the end of the tunnel, now you just need to finish it all up.

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Centercode

DECEMBER 28, 2022

Once you’ve planned and kicked off your hardware test, you need to focus on managing your test day-to-day. Hardware tests usually have small tester teams, so you need best practices in place to help you maximize the contribution of each of your testers.

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Centercode

DECEMBER 28, 2022

When you announce a beta test, you’ll likely get many more applicants than you actually need to participate. So, you’ll need to decide which candidates would be the best testers for your project, and there are many good attributes that you’ll first want to look for.

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Data Visualization

Centercode

DECEMBER 28, 2022

When finding and recruiting the right group of people to beta test your product, there are a number of positive character traits and behavioral tendencies that you’ll want to look for. We’ve discussed many of these traits before, both on our blog and in our Beta Tester Recruitment Kit.

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Centercode

DECEMBER 28, 2022

Beta tests have a few basic stages: planning, kickoff, managing, and closing. There are best practices that go with each of these stages. Last week we discussed planning your hardware test, so this week we’ll get into what you should do during kickoff to ensure a successful test.

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Centercode

DECEMBER 28, 2022

Keeping your beta testers motivated throughout your test can be a significant challenge for many beta managers. To overcome it, you need to strategically combine two pieces: creating a fun testing experience for your users and rewarding them with gifts for their hard work.

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