Mind the Product

APRIL 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising this user engagement and also developing revenue from it.

Advertising 70

Advertising Customer Experience User Testing Data Visualization 70

TSIA

APRIL 21, 2017

Even though markets and the revenue streams are rapidly migrating toward XaaS, the financial and organizational models of many technology companies are still catching up. So where do these organizational models need to change in order to keep up with where the revenue is now going? I explore this topic and more in my upcoming Technology Services World keynote presentation, “ Organizing for Recurring Revenues.” Take a look at this SlideShare for a preview of what I’ll be coverin

Presentation 40

Presentation Technology Marketing 40

UserTesting

APRIL 21, 2017

In a recent webinar, Pradeep Nayar, Director of UX & Product Design at Allstate, explains how Allstate is adopting a lean startup culture and embracing an extreme agile methodology to ‘fail fast’ and learn from their users to make relevant … The post How to adopt a lean startup culture – Q&A with Allstate Director of UX & Product Design, Pradeep Nayar appeared first on UserTesting Blog.

Startups 31

Startups UX Webinar Agile 31

UserTesting

APRIL 21, 2017

In a recent webinar, Pradeep Nayar, Director of UX & Product Design at Allstate, explains how Allstate is adopting a lean startup culture and embracing an extreme agile methodology to ‘fail fast’ and learn from their users to make relevant … The post How to adopt a lean startup culture – Q&A with Allstate Director of UX & Product Design, Pradeep Nayar appeared first on UserTesting Blog.

Startups 20

Startups UX Webinar Agile 20

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

Customer Experience