September, 2022

How behavior analytics can help with your product path

Mind the Product

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch.

Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.

280 Group

For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

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Building the Digital Customer Journey

Gainsight

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale.

Changing How You Solve Problems

svpg

By Jon Moore and Marty Cagan This is the second of a three-part sequence on defining transformation. Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory. They ship more new features than ever, yet they. The post Changing How You Solve Problems appeared first on Silicon Valley Product Group. Product Discovery product discovery

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Show your true innovative colours by Julia Shalet

Mind the Product

In this ProductTank Heidelberg talk Product Doctor's Managing Director Julia Shalet examines the attributes of an innovative product manager and looks at how to gauge whether you’re being innovative. [.]

More Trending

How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right.

How “My First Sony” Created True Brand Loyalty

The Product Coalition

A story about how Sony products established great customer experiences.

3 myths that get in the way of product adoption by Martina Lauchengo

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.]

Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey

Product Talk

For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what motivates me to launch new courses and refine our existing lineup. It’s what encouraged me to create a gathering place for our community of CDH practitioners.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. The Model. An effective product strategy is key to successfully create, enhance, and manage a product.

How to Achieve a Successful Agile Transformation

280 Group

Great news! You’ve decided to move to Agile product development. Before you pop open the Champagne, here’s the bad news : 47% of Agile transformations fail. An immutable cultural mindset, lack of methodology training, too much technical debt, and a lack of vision and strategy are some common reasons.

Agile 237

Best Productivity Tools: 6 That Stuck With Me

Nir Eyal

Since writing Indistractable, I’m often asked what tools and apps I personally use to get the most out of my day. But after years of research into the psychology of productivity, focus, and the causes of distraction, I’ve learned that there is no one magic tool.

Product Adoption Platforms: What Are They and Why You Should Care

Camila Cury

Everything you need to know before purchasing a product adoption software and why self-serve is the best option for product-led, high-growth SaaS teams

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Customer Love Stories: Episode 14

Apptentive

Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom? In this episode of Customer Love Stories, product manager at Thrilling, Andrew Wang, sat down with Robi Ganguly to ponder these questions and more.

Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve.

The key to product-led growth – Noa Ganot on The Product Experience

Mind the Product

What are the most important factors when an organisation decides to adopt a product-led growth approach? On this weeks' podcast episode, we spoke with Executive Product Coach, Noa Ganot all about how to do this the right way and pitfalls to avoid. [.]

Pledge To Customers

svpg

An Empowered Product Team’s Pledge To Customers As a company moves from sales-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with customers. Most of those changes are not directly visible to the customers, as they involve how product teams do their daily. The post Pledge To Customers appeared first on Silicon Valley Product Group. Product

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Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket

34 Ideas to Outperform 99% Of Product Managers

The Product Coalition

After hundreds of mistakes, I lead a team of product managers Continue reading on Product Coalition ». careers promotion product-management self-improvement work

Tips for Writing Effective Mobile Survey Questions

Apptentive

The best decisions are informed by an abundance of data from a representative cross-section of your customer base, and mobile surveys are often the best way to get it.

The Worst Way to Qualify a Lead: Do a Demo

Product Management University

The higher your price point, the truer this is, and vice-versa. How to Qualify a Lead. To qualify a lead, there are two parts to the equation. Qualifying the Opportunity – top-down executive support, compelling events, budget, timeline, resources, competitive landscape, etc.

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Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Learnings from London: The secret sauce to hiring great product people by Kate Leto

Mind the Product

Today, we look back to the not-so-distant past of pre-pandemic times at #mtpcon London 2019. Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. [.]

Changing How You Decide Which Problems To Solve

svpg

By Jon Moore and Marty Cagan This is the third of the three-article sequence diving into what is meant by meaningful transformation. So far we’ve talked about the need to change how you build, and the need to change how you solve problems. But we haven’t talked about how you decide which problems are the. The post Changing How You Decide Which Problems To Solve appeared first on Silicon Valley Product Group. Product Culture Product Leadership product strategy

How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

First Round Review

Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year

Create More Management Ease with Continuous Flow and Lower WIP: Aging First

Johanna Rothman

Most managers I see feel a ton of pressure for delivery. The managers need to “deliver” more projects, products, and features. That pressure rolls down to the teams. Too often, the team hears, “Can you just do a little more?”

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

Think about a time when you met someone new in a social or business situation and you instantly hit it off. The reason you hit it off so quickly is because it didn’t take long to figure out you were both on the same page with whatever you were talking about.

Building products in the Metaverse – Mitchell Bayer-Goldman on The Product Experience

Mind the Product

What is the Metaverse and how can it help product managers in their daily craft?