September, 2022

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How behavior analytics can help with your product path

Mind the Product

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here's how you can master this skill to aid your product path. [.] Read more » The post How behavior analytics can help with your product path appeared first on Mind the Product.

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Building the Digital Customer Journey

Gainsight

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale. Organizations felt their way toward a better understanding of their value, learning how to improve implementations and developing new solutions to serve customers as their businesses advanced. The process required a lot of hands-on attention, with new departments and customer success agents being added to meet evolving needs.

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Changing How You Solve Problems

svpg

By Jon Moore and Marty Cagan This is the second of a three-part sequence on defining transformation. Changing how you build, test and deploy is important no matter what you choose to build, but for too many companies, they just become a more efficient feature factory. They ship more new features than ever, yet they. The post Changing How You Solve Problems appeared first on Silicon Valley Product Group.

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Show your true innovative colours by Julia Shalet

Mind the Product

In this ProductTank Heidelberg talk Product Doctor's Managing Director Julia Shalet examines the attributes of an innovative product manager and looks at how to gauge whether you’re being innovative. [.] Read more » The post Show your true innovative colours by Julia Shalet appeared first on Mind the Product.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more. Ready to get started? Let’s dive in!

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3 myths that get in the way of product adoption by Martina Lauchengo

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.] Read more » The post 3 myths that get in the way of product adoption by Martina Lauchengo appeared first on Mind the Product.

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How to Achieve a Successful Agile Transformation

280 Group

Great news! You’ve decided to move to Agile product development. Before you pop open the Champagne, here’s the bad news : 47% of Agile transformations fail. An immutable cultural mindset, lack of methodology training, too much technical debt, and a lack of vision and strategy are some common reasons. How can you avoid being part of this discouraging statistic?

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. The Model. An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing.

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The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. GPT-3 can create human-like text on demand, and DALL-E, a machine learning model that generates images from text prompts, has exploded in popularity on social media, answering the world’s most pressing questions such as, “what would Darth Vader look like ice fishing?

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Product Adoption Platforms: What Are They and Why You Should Care

Product Management Today Submitted Articles

Everything you need to know before purchasing a product adoption software and why self-serve is the best option for product-led, high-growth SaaS teams.

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. But even if this is the case, there’s always more they can do to improve. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing).

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The key to product-led growth – Noa Ganot on The Product Experience

Mind the Product

What are the most important factors when an organisation decides to adopt a product-led growth approach? On this weeks' podcast episode, we spoke with Executive Product Coach, Noa Ganot all about how to do this the right way and pitfalls to avoid. [.] Read more » The post The key to product-led growth – Noa Ganot on The Product Experience appeared first on Mind the Product.

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The 9 Essential Tools Every Product Manager Needs

The Product Coalition

Tools. Oh, how we love them. A previous leader of mine always chided me for how much thought I put into which app/tools to use for which… Continue reading on Product Coalition ».

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

First Round Review

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

It’s no secret that businesses today are feeling the financial squeeze. As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Luckily, we’ve launched a new guide to help you achieve just that. These times of change bring opportunities as well as challenges.

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Unpacking User Psychology: 15 Cognitive Biases That Can Impact Product Adoption

Product Management Today Submitted Articles

Understanding user psychology can give product teams great insights on how to best guide user experiences. Learn how these 15 cognitive biases can help you score high product adoption rates.

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Pledge To Customers

svpg

An Empowered Product Team’s Pledge To Customers As a company moves from sales-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with customers. Most of those changes are not directly visible to the customers, as they involve how product teams do their daily. The post Pledge To Customers appeared first on Silicon Valley Product Group.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Learnings from London: The secret sauce to hiring great product people by Kate Leto

Mind the Product

Today, we look back to the not-so-distant past of pre-pandemic times at #mtpcon London 2019. Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. [.] Read more » The post Learnings from London: The secret sauce to hiring great product people by Kate Leto appeared first on Mind the Product.

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Five Search Engine Optimization (SEO) Tools for Product Managers

The Product Coalition

Improve product awareness and your roadmap. No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. Fewer visitors to your site = fewer customers for your product.

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Before Becoming Product

The Product Guy

Product Managers can often start out stronger if they come from another field first. Watch and learn more from product management expert, Benny Reich.

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Intercom’s product principles: Building in small steps to deliver maximum customer value

Intercom, Inc.

Large changes are hard to understand, and harder to debug. At Intercom, we deliver complex changes in a series of small, controlled, easy-to-understand steps. Small changes are easier to build and faster to review, enabling us to deliver value to customers more quickly. This is the seventh post in a series exploring our product principles. Here, Aidan discusses our engineering principle “Build in small steps”.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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How to Effectively Gather User Feedback and Apply It to Product Development

Product Management Today Submitted Articles

Product experts from Chameleon and codecentric gathered in conversation to talk about the different ways of gathering user feedback as well as applying it. Here's a recap.

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How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

First Round Review

Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

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Ethics and magic algorithms – MTP Hamburg Engage 2022

Mind the Product

At MTP Engage Hamburg 2022, there was a whole slot dedicated to the responsibility of a product manager, with two experts speaking on this pressing topic. Here you can see and read what Roisi Proven and Cennydd Bowles had to say. [.] Read more » The post Ethics and magic algorithms – MTP Hamburg Engage 2022 appeared first on Mind the Product.

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How to Implement Caching Layers in Web3 Products

The Product Coalition

A web3 cache is a high-speed storage layer that stores a small subset of data instead of storing complete and permanent data in databases. This allows future requests for data to be processed faster than if they were kept in the primary storage location. The web3 products cache layer allows us to reuse previously retrieved and computed data. This layer stores data on fast-access hardware like RAM or in-memory, and it can also be used for correlation with a software component.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.