July, 2020

“How to….” undertake a competitor analysis

BrainMates

Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. Here’s the six-step process we follow to measure the competition. How to undertake a competitor analysis.

Are Feature Teams or Component Teams Right for Your Product?

Roman Pichler

What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team.

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The Surprising Benefits of Unconditional Positive Regard

Nir Eyal

The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far. Motivation

The Lost art of Backlog Management

Mind the Product

Product management is still a young discipline, and the methods that we use are evolving all the time. Currently in the product community, topics such as product discovery, theme-based roadmaps and outcomes vs outputs are all very much in vogue, and rightly so. These are all helping to move our craft forward, and enabling teams [.]. Read More. The post The Lost art of Backlog Management appeared first on Mind the Product.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To

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One Critical Part of Product Management That Got Lost in Agile Development

Proficientz

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

When your product is your product team

Product Management Unpacked

Pendo’s chief product officer shares his take on product management leadership. “If If software is leading the world, then product managers are the modern-day businessmen and women,” says Brian Crofts, Chief Product Officer (CPO) at Pendo.

Google Analytics vs. Customer Analytics: What’s the Difference?

Indicative

Data is known to be the world’s most valuable resource. But companies struggle to make use of the information they’re collecting. The challenge, according to Deloitte, Duke University, and the American Marketing Association is a lack of alignment between data and decision-making. For this reason, it can be challenging for an individual within an organization to make informed, in-the-moment judgment calls.

User Adoption Metrics – How to Finally get them Right

Userpilot

If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

How Influential Leadership Builds Winning Products – Oluwatobi Otokiti

Mind the Product

An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market?

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Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work. You want to build better products. And that’s our very mission: to help you build products that matter. Opportunity for Certification.

Where and How the Modern PM Uses Data

ProductCraft

What exactly does it mean to be “data-driven” in today’s product management world? Our colleagues at Pendo sought to answer this question by reaching out to product leaders at a variety of organizations.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

The 4 most recent product design books every designer should read

Imaginary Cloud - Design

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. Sadly often, they answer: Don't Make Me Think or Design of Everyday Things. That’s the moment I know that my interlocutor knows very (very!) little about product design. Why is that? Well, don’t get me wrong. It is not that those books are bad.

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50 Inspirational Quotes on Customer Experience to Guide Your Way

Usersnap

Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. Ian Golding.

6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources.

Celebrate Failures as Much as The Successes

Strategyzer

In most companies, incentives are tied to success (e.g. sales targets, revenue). But this approach does not work for innovation. In order to succeed at innovation, companies need to build a portfolio with a pipeline of projects and accept that most of these will fail before you find one that works. As such, in order to succeed you can't just incentives and reward the successful projects. It is just as important to celebrate as failures as much as the wins.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Retention Marketing: How to Build a Retention Strategy that Works

Userpilot

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember – happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day. Leads are quickly turning into users and you’re thinking: “Job done. My marketing is working.”. But is it? Are you making any profit yet?

Should Product Managers Know How To Code? (Yes/No)

The Basics of Product Management

Should product managers know how to code? Yes/No) It can be any programming language, including SQL, Python, JavaScript, Ruby, etc. Yes No Submit. Let us know your opinion on whether product managers should know how to code.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

Why we Fought SAFe and how we Lost, by Stephen Culligan

Mind the Product

Stephen Culligan shares an honest and humorous tale of a ‘failed’ attempt to take on SAFe as a consultant in a large enterprise company, and the lessons that came out of the experience.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How to Create Business Requirements That Improve Marketing & Sales

Proficientz

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them.

Email Management: How to Hack Back and Cure Inbox Insanity

Nir Eyal

The post Email Management: How to Hack Back and Cure Inbox Insanity appeared first on Nir and Far. Productivity

Celebrating the Birth of Product Management With the Industry Leaders of 2020

Product Management Unpacked

Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. It was on this day, 89 years ago that Procter & Gamble promotions executive Neil H. McElroy wrote a memorandum that gave birth to the field of Product Management.

Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

Dispelling the Biggest Fallacies of Product Management

Mind the Product

Product Management has become an incredibly sought-after career path for people with all kinds of backgrounds and expertise and, while the discipline is crucial to the success of modern business, it’s still very much in a state of development.

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Proficientz

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key.