July, 2020

article thumbnail

“How to….” undertake a competitor analysis

BrainMates

Updated July 2020. A competitor analysis is one of the fundamental things you should do before you launch a new Product or business. Here’s the six-step process we follow to measure the competition. How to undertake a competitor analysis. As Product Managers, having solid knowledge of our rivals and their activity in the marketplace helps us make better decisions during the strategic product planning phase.

article thumbnail

Are Feature Teams or Component Teams Right for Your Product?

Roman Pichler

What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team. Such a team owns an architecture building block, for example, a layer, a subsystem, or a collection of components or services, as figure 1 illustrates. Figure 1: Feature vs. Component Team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Surprising Benefits of Unconditional Positive Regard

Nir Eyal

The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far.

article thumbnail

The Lost art of Backlog Management

Mind the Product

Product management is still a young discipline, and the methods that we use are evolving all the time. Currently in the product community, topics such as product discovery, theme-based roadmaps and outcomes vs outputs are all very much in vogue, and rightly so. These are all helping to move our craft forward, and enabling teams [.]. Read More. The post The Lost art of Backlog Management appeared first on Mind the Product.

article thumbnail

7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

article thumbnail

Opportunity Mapping: An Essential Skill for Driving Product Outcomes

Product Talk

The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of thinking.” John Dewey , How We Think. “Structure is complicated.

More Trending

article thumbnail

One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. Smaller teams cranking out measurable units of software every 2-4 weeks and iterating toward usable features has done wonders for software development.

Agile 165
article thumbnail

When your product is your product team

Product Management Unpacked

Pendo’s chief product officer shares his take on product management leadership. “If software is leading the world, then product managers are the modern-day businessmen and women,” says Brian Crofts, Chief Product Officer (CPO) at Pendo. Pendo offers a platform of tools that allows product managers to make their products better —whether they are at the beginning of their product roadmap deciding what to build or want to validate the direction for how their product evolves.

article thumbnail

Google Analytics vs. Customer Analytics: What’s the Difference?

Indicative

Data is known to be the world’s most valuable resource. But companies struggle to make use of the information they’re collecting. The challenge, according to Deloitte, Duke University, and the American Marketing Association is a lack of alignment between data and decision-making. For this reason, it can be challenging for an individual within an organization to make informed, in-the-moment judgment calls.

article thumbnail

User Adoption Metrics – How to Finally get them Right

Userpilot

If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. If learning how to measure and improving your user activation is on your agenda – you’ve come to the right place.

article thumbnail

Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

article thumbnail

How Influential Leadership Builds Winning Products – Oluwatobi Otokiti

Mind the Product

An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team. Don’t be the aloof CEO of the product, but become a team player and get excited about your product – it will [.]. Read More. The post How Influential Leadership Builds Winning Products – Oluwatobi Otokiti appeared first on Mind the Product.

article thumbnail

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Product Management University

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 165
article thumbnail

Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work. You want to build better products. And that’s our very mission: to help you build products that matter.

article thumbnail

Where and How the Modern PM Uses Data

ProductCraft

What exactly does it mean to be “data-driven” in today’s product management world? Our colleagues at Pendo sought to answer this question by reaching out to product leaders at a variety of organizations. They asked them to describe their relationship with data, which metrics they considered most important, and the areas of their jobs that.

article thumbnail

Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

article thumbnail

The 4 most recent product design books every designer should read

Imaginary Cloud - Design

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. While interviewing a design candidate, I frequently ask about their preferred books on the subject of UI/UX or product design. Sadly often, they answer: Don't Make Me Think or Design of Everyday Things. That’s the moment I know that my interlocutor knows very (very!

Books 138
article thumbnail

50 Inspirational Quotes on Customer Experience to Guide Your Way

Usersnap

Customer experience is a topic that almost anyone can relate to. Yet it’s not easy at all to do a cracking job. If you’re just starting out in CX, or you’re feeling a bit lost on the way, here are 50 to-the-point quotes on customer experience to help you get (back) on track. Ian Golding. A jigsaw puzzle is an extremely good analogy for the customer experience… you can only see the picture if you put the pieces together.

article thumbnail

6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. But there are numerous differences that keep these two roles separate. As a Product Manager, you have very little authority.

article thumbnail

Celebrate Failures as Much as The Successes

Strategyzer

In most companies, incentives are tied to success (e.g. sales targets, revenue). But this approach does not work for innovation. In order to succeed at innovation, companies need to build a portfolio with a pipeline of projects and accept that most of these will fail before you find one that works. As such, in order to succeed you can't just incentives and reward the successful projects.

article thumbnail

Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

article thumbnail

Retention Marketing: How to Build a Retention Strategy that Works

Userpilot

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. And remember – happy customers are paying customers. Congratulations! You’re signing up new users for your SaaS product every day.

article thumbnail

Should Product Managers Know How To Code? (Yes/No)

The Basics of Product Management

Should product managers know how to code? (Yes/No) It can be any programming language, including SQL, Python, JavaScript, Ruby, etc. Yes No Submit. Let us know your opinion on whether product managers should know how to code. As soon as you hit “Submit” above, the results will be visible immediately. Thank you! Hypothesis Validation. Should product managers know how to code?

article thumbnail

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures.

article thumbnail

Storytelling is great, but is it enough?

Intercom, Inc.

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal.

article thumbnail

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Product Management University

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.

article thumbnail

Q&A with Dunkin’: Digital Transformation through Coronavirus

Alchemer Mobile

From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. In our recent 20-minute Q&A session with Senior Product Manager, Andy Ades, we discussed how Dunkin’ has embraced digital transformation during the coronavirus pandemic. ?

article thumbnail

Why we Fought SAFe and how we Lost, by Stephen Culligan

Mind the Product

Stephen Culligan shares an honest and humorous tale of a ‘failed’ attempt to take on SAFe as a consultant in a large enterprise company, and the lessons that came out of the experience. Despite setting and aligning clear product, business and technical goals, employing modern product discovery techniques, and defining the North Star, the project [.].

article thumbnail

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.