August, 2014

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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. The pace of change has quickened, there is more direct pressure for marketing to demonstrate its contribution to the bottom line, many more channels of communication are available to reach increasingly fragmented audiences, and all of this must be done with scarce and expensive talent and resources.

Agile 70
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Free Your Knowledge Base: Part 1

TSIA

Today, most B2B support knowledge bases are locked behind customer logins. But “The Times They Are A-Changin’ ” It’s time to rethink that decision. In this two-part blog series, I’m going to talk about the ways in which knowledge management is evolving and how your business can adapt.

B2B 40
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The 18 Blogs Every UX Pro Should Follow

UserTesting

Looking for an awesome UX blog to read? We’ve compiled a list of some of our favorite blogs in the industry (in no particular order). Feel free to add your own suggestions in the comments area at the bottom of … The post The 18 Blogs Every UX Pro Should Follow appeared first on UserTesting Blog.

Blog 37
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Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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What the Top 50 Tech Services Companies Can Tell Us

TSIA

Since 2005, TSIA has been tracking service revenue and profit trends for the technology industry in our widely followed Service 50 index. We aggregate the financial performance of 50 of the largest global providers of technology services to identify service revenue and profitability trends, while also providing critical observations based on the current quarterly update.

More Trending

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Three Steps to Finding Knowledge Sharing-Ready Team Members

TSIA

Michael Stipe sang (in the song “King of Birds”) that “standing on the shoulders of giants leaves me cold.” Stipe was referring to Sir Isaac Newton’s statement that humans can best move knowledge forward together ; building on the knowledge of those who came before. Personally, I find standing on the shoulders of giants exciting and rewarding.

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Predicting Ability to Scale Support Services: Webinar Recap

TSIA

In traditional tech support, there’s a virtual pendulum of priority that swings back and forth from “customer experience” to “cost reduction” While we want to make sure we’re doing everything possible to make our customers happy, we also need to be aware of our need to watch costs and be more efficient in our processes.

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The 18 Blogs Every UX Pro Should Follow

UserTesting

Looking for an awesome UX blog to read? We’ve compiled a list of some of our favorite blogs in the industry (in no particular order). Feel free to add your own suggestions in the comments area at the bottom of … The post The 18 Blogs Every UX Pro Should Follow appeared first on UserTesting Blog.

Blog 28
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Is the New Foursquare a Better Experience? [POLL]

UserTesting

This week, Foursquare launched a big change. The design is dramatically different, and there are some interesting new features—but one major missing feature. Personalized taste: During onboarding, users choose their taste preferences so the app can give personalized suggestions. Tips: … The post Is the New Foursquare a Better Experience? [POLL] appeared first on UserTesting Blog.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Is the New Foursquare a Better Experience? [POLL]

UserTesting

This week, Foursquare launched a big change. The design is dramatically different, and there are some interesting new features—but one major missing feature. Personalized taste: During onboarding, users choose their taste preferences so the app can give personalized suggestions. Tips: … The post Is the New Foursquare a Better Experience? [POLL] appeared first on UserTesting Blog.

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Developing an App? Test for These Two Things Before You Ship

UserTesting

Today’s post is an excerpt from our Mobile User Testing Kit. The normal web development mantra—launch an embarrassing website quickly and then revise it—is a recipe for failure in mobile apps. If users don’t like an app on the first … The post Developing an App? Test for These Two Things Before You Ship appeared first on UserTesting Blog.

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Developing an App? Test for These Two Things Before You Ship

UserTesting

Today’s post is an excerpt from our Mobile User Testing Kit. The normal web development mantra—launch an embarrassing website quickly and then revise it—is a recipe for failure in mobile apps. If users don’t like an app on the first … The post Developing an App? Test for These Two Things Before You Ship appeared first on UserTesting Blog.

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Is Wearable Technology Here to Stay? [POLL]

UserTesting

The market is hot right now with wearable devices. Google Glass, Fitbit, and smartwatches are becoming more mainstream. But are they really the way of the future? Many folks think that wearables are the biggest tech development since the smartphone … The post Is Wearable Technology Here to Stay? [POLL] appeared first on UserTesting Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Is Wearable Technology Here to Stay? [POLL]

UserTesting

The market is hot right now with wearable devices. Google Glass, Fitbit, and smartwatches are becoming more mainstream. But are they really the way of the future? Many folks think that wearables are the biggest tech development since the smartphone … The post Is Wearable Technology Here to Stay? [POLL] appeared first on UserTesting Blog.

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The Two C’s of Agile

Pragmatic Marketing

One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.

Agile 70
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[Infographic] Emerging Trends in Field Service Mobility

TSIA

The growing popularity of field service mobility, such as the use of smartphones and tablets while responding to a service call, have had major implications for field services organizations. While increased mobility is one obvious advantage, the rapid development of video conferencing, mobile knowledge management applications, and wearables is rapidly creating an even greater positive impact.