Pragmatic Marketing
AUGUST 17, 2014
Marketing has changed more in the last five to seven years than at any other time during my career. The pace of change has quickened, there is more direct pressure for marketing to demonstrate its contribution to the bottom line, many more channels of communication are available to reach increasingly fragmented audiences, and all of this must be done with scarce and expensive talent and resources.
TSIA
AUGUST 29, 2014
Today, most B2B support knowledge bases are locked behind customer logins. But “The Times They Are A-Changin’ ” It’s time to rethink that decision. In this two-part blog series, I’m going to talk about the ways in which knowledge management is evolving and how your business can adapt.
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UserTesting
AUGUST 26, 2014
Looking for an awesome UX blog to read? We’ve compiled a list of some of our favorite blogs in the industry (in no particular order). Feel free to add your own suggestions in the comments area at the bottom of … The post The 18 Blogs Every UX Pro Should Follow appeared first on UserTesting Blog.
Tyner Blain
AUGUST 1, 2014
Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Recently, I’ve been using a variant of this model as a way to view a product and upcoming roadmap items. It is a powerful way to share a perspective on your product with the rest of the team, and frame conversations about where best to invest.
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TSIA
AUGUST 22, 2014
Since 2005, TSIA has been tracking service revenue and profit trends for the technology industry in our widely followed Service 50 index. We aggregate the financial performance of 50 of the largest global providers of technology services to identify service revenue and profitability trends, while also providing critical observations based on the current quarterly update.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
TSIA
AUGUST 7, 2014
Michael Stipe sang (in the song “King of Birds”) that “standing on the shoulders of giants leaves me cold.” Stipe was referring to Sir Isaac Newton’s statement that humans can best move knowledge forward together ; building on the knowledge of those who came before. Personally, I find standing on the shoulders of giants exciting and rewarding.
TSIA
AUGUST 5, 2014
In traditional tech support, there’s a virtual pendulum of priority that swings back and forth from “customer experience” to “cost reduction” While we want to make sure we’re doing everything possible to make our customers happy, we also need to be aware of our need to watch costs and be more efficient in our processes.
UserTesting
AUGUST 26, 2014
Looking for an awesome UX blog to read? We’ve compiled a list of some of our favorite blogs in the industry (in no particular order). Feel free to add your own suggestions in the comments area at the bottom of … The post The 18 Blogs Every UX Pro Should Follow appeared first on UserTesting Blog.
UserTesting
AUGUST 8, 2014
This week, Foursquare launched a big change. The design is dramatically different, and there are some interesting new features—but one major missing feature. Personalized taste: During onboarding, users choose their taste preferences so the app can give personalized suggestions. Tips: … The post Is the New Foursquare a Better Experience? [POLL] appeared first on UserTesting Blog.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
UserTesting
AUGUST 8, 2014
This week, Foursquare launched a big change. The design is dramatically different, and there are some interesting new features—but one major missing feature. Personalized taste: During onboarding, users choose their taste preferences so the app can give personalized suggestions. Tips: … The post Is the New Foursquare a Better Experience? [POLL] appeared first on UserTesting Blog.
UserTesting
AUGUST 5, 2014
Today’s post is an excerpt from our Mobile User Testing Kit. The normal web development mantra—launch an embarrassing website quickly and then revise it—is a recipe for failure in mobile apps. If users don’t like an app on the first … The post Developing an App? Test for These Two Things Before You Ship appeared first on UserTesting Blog.
UserTesting
AUGUST 5, 2014
Today’s post is an excerpt from our Mobile User Testing Kit. The normal web development mantra—launch an embarrassing website quickly and then revise it—is a recipe for failure in mobile apps. If users don’t like an app on the first … The post Developing an App? Test for These Two Things Before You Ship appeared first on UserTesting Blog.
UserTesting
AUGUST 1, 2014
The market is hot right now with wearable devices. Google Glass, Fitbit, and smartwatches are becoming more mainstream. But are they really the way of the future? Many folks think that wearables are the biggest tech development since the smartphone … The post Is Wearable Technology Here to Stay? [POLL] appeared first on UserTesting Blog.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
UserTesting
AUGUST 1, 2014
The market is hot right now with wearable devices. Google Glass, Fitbit, and smartwatches are becoming more mainstream. But are they really the way of the future? Many folks think that wearables are the biggest tech development since the smartphone … The post Is Wearable Technology Here to Stay? [POLL] appeared first on UserTesting Blog.
Pragmatic Marketing
AUGUST 17, 2014
One of the most frustrating things I’ve heard over my career is that “agile is something that software developers do.” It is said dismissively by those who are happy with how things are today and see no reason for changing how they operate. It ignores all the success agile teams have had in software the past decade and in other industries including architecture, marketing, video production and even the auto industry.
TSIA
AUGUST 26, 2014
The growing popularity of field service mobility, such as the use of smartphones and tablets while responding to a service call, have had major implications for field services organizations. While increased mobility is one obvious advantage, the rapid development of video conferencing, mobile knowledge management applications, and wearables is rapidly creating an even greater positive impact.
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