Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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How to Break Into Product Management

The Product Coalition

Breaking into Product Management is not easy. The competition is high, and most roles require you to have 2–3 years of experience before… Continue reading on Product Coalition ».

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Why Product Analytics is the New Standard for Digital Measurement

Amplitude

As a result of the pandemic, we’ve seen the entire world shift to digital everything. This has had a tremendous impact on business, from rethinking budgets to developing new strategies. And the leaders who are taking a digital-first approach to customer experience, starting with product analytics, are delivering exceptional products and innovating faster than the competition.

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Sky’s Head of Product on up-leveling your product management process

ProductBoard

“Productboard forces us to do the right thing. It forces you down the route of good product management, because It’s making you define your drivers, identify your segments, and all that.” Chloe Gibert Head of Product at Sky When Chloe Gibert started her role as Head of Product in 2019 to focus on in-home connectivity, the company wasn’t using any targeted product management tools.

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more.

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Is the Calm App as Calming as it Claims to Be?

The Product Coalition

The health and wellness industry has surpassed the $5 trillion mark. The spending in the wellness category will continue to grow given the rising popularity of the trend among the millennials. Calm was featured as the #1 meditation app in the world and Apple’s app of the year in 2017. The calm app promises to help users sleep better, boost confidence and reduce stress and anxiety.

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The Art and Science of Removing Features from Your Product

ProductCraft

For many of us, the first couple months of the year pose an opportunity for a fresh start–a time to recalibrate what’s important to us and set our intentions for the next 365 days. So, why not think about our products in the same way? Just as people with the goal to be more organized. Read more » The post The Art and Science of Removing Features from Your Product appeared first on ProductCraft by Pendo.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. We hesitate to say anything such as, “Things will likely be back to normal,” because things never will truly go back to “normal.” The phrase “new normal” is overused, but it’s honest.

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Making Hard Product Decisions for All the Right Reasons

Mind the Product

As product managers, it’s our job to think responsibly as we design and build products for our users. In this ProductTank Dublin talk, two speakers, Gibson Biddle and Kevin Devine, touch on this topic in different ways. Gibson Biddle talks us through some ‘wicked hard’ decisions and reveals the steps you should take to ensure [.]. Read More.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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3 Things Missing From Your Product Requirements

The Product Coalition

Product requirements are there to help the team understand what you want to build. Whether you write them in detailed documents or share them briefly and verbally with the team, it’s easy to go directly to the bottom line and give clear instructions. However, there are many more important things to include if you want the team to succeed. Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended

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Leadership Tip #3: Use No As a Complete Sentence

Johanna Rothman

Have you ever noticed that other people want you to do “more” work? The work has risk—if you say yes to this work, you'll put every other deliverable at risk. What do you say? You can address this request with a simple sentence: No. That's it. No. It's a complete sentence. I bet you feel uncomfortable saying No. You have alternative words.

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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. In essence, growth hacking boils down to finding small yet effective actions you can undertake with resources and tools you already have to drive business growth. One such tool that growth hackers actively use is the AAARRR framework.

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Responsible Thinking for Product Managers – Expert Advice and Steps for Success

Mind the Product

So many missed that a profanity filter would prevent the residents of Scunthorpe from creating an AOL account, that the use of sat navs could ruin previously quiet streets for their residents, or that a social network for university students would end up interfering with democracy. Building responsibly isn’t a headline topic for every product manager.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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It’s time to challenge your data! How To Overcome Survivorship Bias?

The Product Coalition

In this post, we study the Survivorship bias — the danger to concentrate your data analysis solely on existing power users Continue reading on Product Coalition ».

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Managing an Innovation Portfolio: Northumbrian Water

Strategyzer

Part of our work with leaders, is to evaluate whether their innovation portfolio is balanced. We focus on the innovation projects that are taking place within the company and examine whether they cover the three types of innovation (i.e. efficiency, sustaining and transformative). Our aspiration is to ensure that companies are not just focused on optimizing their current business model, but they are also investing in their future.

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Q2 2021 Writing Workshop to Free Your Inner Writer Open for Registration

Johanna Rothman

Do you want to develop a habit of writing? Or make writing easier? Or write to find and connect with your audience? I teach these principles in Q2 20201: Writing Workshop 1: Free Your Inner Writer. It took me a while to figure out how to organize the workshop so everyone (including me) could succeed. This workshop is for you if you want to: Make writing easier.

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How To Prioritise Ethical Practice as a Product Manager

Mind the Product

In this Product Ethics panel for Mind the Product members, Martin Eriksson is joined by Cennydd Bowles, Kathy Pham, and Pavani Reddy to discuss ethical product practice. Watch the panel in full! About our Panellists Cennydd Bowles – Author, Future Ethics Cennydd Bowles is a designer and futurist with nearly two decades of experience advising [.]. Read More.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Product Leaders! Your Product is Your Team.

The Product Coalition

“Without a team, the role of the product leader would not exist. The successful leader is reflected in the success of their team; and… Continue reading on Product Coalition ».

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From Exec Roles to Board Seats — Lessons for the Startup C-Suite from Zendesk, Guru, eBay, & More

First Round Review

Anne Raimondi has led teams at SurveyMonkey, Zendesk, Guru, and eBay, in addition to sitting on the board for Asana, Patreon and Gusto. Here, she shares her most critical leadership lessons for scaling up as an executive, while also diving into her playbook for building impactful boards.

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Key Product People

The Product Guy

Nuts and bolts of product management, from understanding and articulating the problems to very much more. Watch and learn more from product management expert, Meghan Nesta.

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The 7 Deadly Sins of Service Design

freshtrax

Inspired by Brandon K. Hill. According to Catholic theology, the seven deadly sins are negative character qualities that, if left unchecked, will eventually kill a person’s soul and plague humanity. . Well … dang! Behind this thought is deep psychological reasoning. The 7 deadly sins are the basic, often addicting, intense emotions. . Wrath. Greed. Pride/Ego.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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#NoEstimates: The Product Owner Flying Blind?

The Product Coalition

Why it’s Worth Taking a Closer Look at the #NoEstimates Approach Continue reading on Product Coalition ».

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No IKEA, it’s not my big day tomorrow. Personalization for SaaS – How To Do it Right

Userpilot

Personalization in SaaS is such a minefield. There’s a thin line between being personal and being creepy. Done right, personalization can be absolutely critical for new user activation, engagement and retention. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon.

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Born to sell – an interview with Productboard’s Elizabeth Chase

ProductBoard

Sales can be a demanding profession, but it can also be one of the most rewarding. For those who thrive in a sales environment, it’s a chance to have a direct impact not only on the company you work for but on countless other companies across the world who will benefit from what you offer. In a recent interview, I caught up with Elizabeth Chase, EMEA SMB Executive, to discuss what life is like on.

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AB Tasty – the very first CX Optimization platform to release Zapier integration

AB Tasty

Looking to seamlessly integrate AB Tasty into your optimization workspace? We have just released our Zapier integration which will do the trick for you! 💫 It’s easy to use and you can instantly connect AB Tasty with 3,000+ apps (no coding needed) to automate your work. All you have to do is select certain events […]. This article was originally posted on AB Tasty as AB Tasty – the very first CX Optimization platform to release Zapier integration.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!