280 Group
JULY 11, 2022
Product Managers are, by nature, problem solvers – and sometimes, they may jump into talking about solutions before fully understanding the problems that a product is attempting to solve. Given tight deadlines and the pressure to get to market quickly with innovative products, many Product Managers feel the need to propose product features and changes they think will meet customer needs.
The Product Coalition
JULY 14, 2022
Whether you are new to the position or you have your fair share of experience, there are some dangers for product managers that not many people talk about. Pitfall 1982. All rights reserved to Activision Blizzard I like to think that I have a lot of experience building products. Not because I’ve been doing it for a long time, but because I’ve made a lot of mistakes.
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Intercom, Inc.
JULY 14, 2022
At Intercom we focus on customer experience above all – our service’s availability and performance is our top priority. That requires a strong culture of observability across our teams and systems. As a result, we invest a lot in the reliability of our application. But unpredictable failures are inevitable, and when they happen it’s humans that fix them.
Mind the Product
JULY 12, 2022
How can product managers get more work done by doing less? On this weeks’ podcast, we spoke with Jim Morris, Founder of The Product Discovery Team about the benefits of having a team-led approach to research, and how that can be an effective way to collaborate effectively and improve your product over time. [.] Read more » The post The benefits of squad-led discovery — Jim Morris on The Product Experience appeared first on Mind the Product.
Speaker: John Mansour - President, Product Management University
You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JULY 15, 2022
Our mission is to make internet business personal – as we often say, the internet has vastly expanded the addressable market for businesses today. No longer are we restricted to customers in our region or country, but can feasibly cater to customers all over the globe. But one of the most significant barriers to growing business at internet scale is language – while English has become the common lingua franca of the internet, it’s crucial to reach people in their own language to the greate
Mind the Product
JULY 10, 2022
In this Sunday Rewind post, we go all the way back to the pre-pandemic days of March 2016 when Martin Eriksson shared his thoughts on why Product Requirement Documents (PRDs) don’t always work. [.] Read more » The post SUNDAY REWIND: Product requirement documents must die appeared first on Mind the Product.
Userpilot
JULY 13, 2022
Trying to figure out how to calculate the customer lifetime value in SaaS? When it comes to calculating customer lifetime value, it can be one of the most challenging metrics. It’s a bit tricky to measure since there are multiple methods. So let’s see how you can track the lifetime value of your customers and how to increase it to drive retention.
The Product Coalition
JULY 15, 2022
A lot of today’s successful companies such as Amazon, Spotify, and Google have a secret of streamlining processes. This is especially important because the entire product development process requires effort from multiple stakeholders, a huge investment of capital, and the time needed to develop these products. This is where frameworks come into the picture.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Intercom, Inc.
JULY 15, 2022
When running an online business, you have to be very aware of the wide variety of threats you face, where your vulnerabilities lie, and how to protect yourself from those risks. Essentially, this is your “threat model”. What assets do you have and who wants them? If you’re online, so is your data and your customers’ data, which must be protected. Going further than that, your customers have to trust you with that data.
Mind the Product
JULY 15, 2022
On a warm summer afternoon at MTP Engage Hamburg 2022, Christina Wodtke, lecturer and author including the bestseller Radical Focus explained how the challenge of building an effective workplace to deliver innovative technology is hindered by fast thinking, defensive cultures, conflict aversion and misaligned incentives. [.] Read more » The post How to recognise and beat the ‘knowing’ gap – Christina Wodtke at MTP Engage Hamburg appeared first on Mind the Product.
Nulab
JULY 12, 2022
Be as creative as you can be — without the limitations. Whether you’re an engineer visualizing a problem, a designer wireframing your next UI, a student taking notes, a teacher giving captivating lectures, a manager brainstorming the next big thing with your team, or a scientist working on long formulas, the Cacoo infinite canvas is the ideal tool to help you think and communicate visually.
The Product Coalition
JULY 12, 2022
Techniques you can use to help you develop an app based on a relevant idea that easily resonates with the target audience. With so many success stories of apps around, you may be surprised. Why can’t your unique app idea get sponsors or investors to back the idea and shape it into an excellent product? The concept behind an app is the first step in a journey of a thousand miles, and there are miles to go.
Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant
What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.
Intercom, Inc.
JULY 14, 2022
?. Regardless of the industry or the product you’re selling, the old sales playbook is falling short of customers’ expectations. Companies are ramping up their efforts to increase retention and create sustainable relationships with their customer base – and, those who are providing an exceptional customer experience are seeing the biggest impact on their bottom line.
Mind the Product
JULY 14, 2022
Keeping your sprint planning meetings productive isn’t just about the meetings themselves. Preparation beforehand and acting on the results of the meeting afterwards are also crucial. Let’s look at the three crucial elements of impactful sprint planning meetings. [.] Read more » The post How to conduct productive sprint planning meetings for product managers appeared first on Mind the Product.
Product Innovation Educators
JULY 11, 2022
How this product manager created a successful product for an underserved market. Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable product and a rapidly growing company. I love hearing stories of a product’s journey and enjoy sharing one occasionally on this podcast because, regardless of you role in product management, leadership, or innovation, there are important lessons to be learned. .
The Product Coalition
JULY 11, 2022
It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. If you have read my article “There is no business like flow business” you know I am all up for a rewrite challenge, so with no further ado I am proud (and at the same time worried it will not make any sense nor resonate with you all) to present the Product Management Alphabet Aerobics.
Speaker: Data Robot
Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.
Intercom, Inc.
JULY 12, 2022
Omnichannel support is a customer service approach that offers customers seamless support across multiple distinct channels. . Omnichannel support is intentionally integrated, retaining important customer data and ensuring a consistent customer experience across various channels and touchpoints. . “Omnichannel support treats customer service touchpoints across different channels as one continuous experience” For instance, if a customer calls a customer service line by phone, omnichan
Mind the Product
JULY 11, 2022
In this #mtpcon London session, Tolulope Ayeni, Lead Product Manager at Rexel, shares some practical and actionable tips on managing product managers. [.] Read more » The post Managing product managers for success by Tolulope Ayeni appeared first on Mind the Product.
Userpilot
JULY 15, 2022
Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Conversions can be classified into two main types: macro and micro conversions. Let’s dive deep into the topic and understand why they are important, what the difference is and how you can track them. TL;DR. Micro-conversions are small steps your users take to reach the primary goal.
The Product Coalition
JULY 12, 2022
Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. During my professional career, I’ve spent a lot of time with clients who simply didn’t need my services. So I wrote this article. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
Intercom, Inc.
JULY 11, 2022
We’re delighted to share that Intercom has launched as one of the first apps in the new Stripe App Marketplace, announced last month at Sessions. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow revenue, and accelerate new business opportunities. We’re excited to work with Stripe to help make their customers’ experiences more personal through Stripe’s Intercom App.
Mind the Product
JULY 12, 2022
In this #mtpcon Digital Americas session, Juliet Shalet, author of The Really Good Idea Test, talks about what you can do to start to knock down the blockers and get your organisation ready to receive! [.] Read more » The post Get innovation-ready, your product manager is on fire! by Julia Shalet appeared first on Mind the Product.
Userpilot
JULY 15, 2022
How can SaaS companies benefit from usage rate segmentation and what’s the point of it? Usage rate segmentation is the key to having a clear understanding of how much customers actually use your product. In this piece, we’re going to break down every step of usage segmentation. You will learn how to do customer segmentation and increase customer retention based on the data you get.
The Product Coalition
JULY 9, 2022
Lessons learned in regard to building a product management function from scratch. At an early stage startup, how product work is conducted will be dictated by the founders. If the founders have a background in product management, then the company culture will be infused with product principles. But if they don’t, then at some point the absence of product leadership will be felt.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
UserInterviews
JULY 12, 2022
Affinity mapping is the process of synthesizing and structuring qualitative research data to create an affinity diagram. Learn how to use this simple analysis method to uncover patterns and relationships your UX data.
The Accidental Product Manager
JULY 11, 2022
Chinese product managers are trying to win over millions of Indian users Image Credit: Neha Singh. If you were the product manager for a new social media app, what would your #1 goal be every day when you went to work? There is only one answer to that question: to sign up more users for you app. Social media is all about growth. There are a number of new social media apps that are being created by Chinese companies (who else would know about what appeals to millions of people?
Userpilot
JULY 15, 2022
Do you receive leads from the dark funnel and are not sure where they originated? Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. What we call the “dark funnel” is comprised of these hidden elements.
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