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Moving from reactive to proactive customer support

Intercom, Inc.

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. At Intercom, our Support Ops and Product Education teams work hand-in-hand to deliver proactive support to our customers.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Educate customers on new features. Download The Ultimate Guide to Conversational Support.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’ Investors might not get it. Who are you?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp.

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How to Drive Product-Led Growth

BrainMates

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. Marketing and sales both have a more traditional funnel approach and generally a higher cost of acquisition.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

If people aren’t looking for your solution, you have to educate them about the problem your product solves. If people aren’t looking for your solution, you have to educate them about the problem your product solves. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

And you did that to pay for your own education? I worked in healthcare, finance, media, in education. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment. Liam: You’ve had such a remarkable journey throughout your life and career. Liam: Okay.