Userpilot

OCTOBER 2, 2023

Use generative research methods to determine what content types users favor in knowledge bases. You can use exit interviews and surveys for generative research to improve customer churn by uncovering issues. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

Product Research 149

Product Research User Testing Marketing Weak Development Team 149

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 91

Analytic Tools Research Software Feedback Software Product Research 91

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Product Research 94

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The launch phase is where you put all the planning into action and make the feature available to your user base.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The launch phase is where you put all the planning into action and make the feature available to your user base.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The launch phase is where you put all the planning into action and make the feature available to your user base.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The launch phase is where you put all the planning into action and make the feature available to your user base.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The launch phase is where you put all the planning into action and make the feature available to your user base.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Pricing-based positioning which emphasizes competitive pricing.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Plus, they’re spending on hiring staff and keeping them engaged and educated. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 96

Research Software Feedback Software Onboarding KPIs Product launches 96

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product HQ

MAY 10, 2024

More and more products are using more complex forms of technology to provide value to their customers. Step 3: Gain Formal/Informal Experience in Technical Product Management In today’s competitive job market, certifying yourself in product management is not enough. The experience you gain is either formal or informal.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

ProductPlan

JANUARY 21, 2022

They’re also investing in activities that help them better understand their market and customers. Plus, they’re spending on hiring staff and keeping them engaged and educated. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

UX Studio: Product Management

DECEMBER 7, 2022

This specialization means that we have a deeper understanding of user needs that can help businesses make user-centric decisions. . Our usability research expertise can help you identify pain points, user needs, and opportunities for better UX solutions. Their main services: UX research. UX/UI Audit

User Testing 52

User Testing Research Software Product Research UX 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. A/B test different experiences to make data-driven decisions on what resonates best with customers.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

PMLesson's Ace the PM Interview

JULY 22, 2020

This means communicating the user's pain points and clarifying requirements to software engineers. Product managers clarify requirements and provide insights to market trends. They talk to users to understand their pain points, and work with the team to outline how those pain points can be addressed.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

UX Studio: Product Management

JULY 14, 2021

As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners. Hence, at UX studio, we want to make sure the recommendations we make are based on solid grounds and research. Are you looking for a design thinking company now?

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Actuation Consulting

JULY 6, 2018

A Persona is a representation of a group of customers with similar characteristics. You gather data to create the Personas through primary research and also through Voice-of-the-Customer activities. Level of education, work, income. Activities that may influence the use of the product, particularly pain points.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Userzoom

DECEMBER 17, 2019

It’s likely to be related to improving revenues , reducing costs, increasing the number of new customers, increasing the sales from existing customers, or increasing shareholder value. How will your better user experience increase revenue? Get new customers? Places where customers are consistently getting stuck?

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

With that said, here are some key points that I would like to address as a part of this question: Who am I as a person, both professionally and personally? My education background and how it inspired me to get into this role. My family details and hobbies. Q: How did you first hear about Exponent? Through the Exponent YouTube channel.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management.

Data Visualization 101

Data Visualization Analytic Tools Research Software Feedback Software 101